The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
“Listening In” to Find and Explore New Combinations of Customer Needs
Abstract
By “listening in” to ongoing dialogues between customers and Web-based virtual advisers (e.g., Kelley Blue Book's Auto Choice Advisor), the authors identify new product opportunities based on new combinations of customer needs. The data are available at little incremental cost and provide the scale necessary for complex products (e.g., 148 trucks and 129 customer needs in the authors’ application). The authors describe and evaluate the methodologies with formal analysis, Monte Carlo simulation (calibrated on real data), and a “proof-of-concept” application in the pickup-truck category (more than 1000 Web-based respondents). The application identified opportunities for new truck platforms worth approximately $2.4 billion–$3.2 billion and $1 billion–$2 billion, respectively.
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Citations
Cites
The Psychology of Survey Response
Tourangeau, R., Rips, L. J., & Rasinski, K. (2000) · doi:10.1017/cbo9780511819322 · Cited by 4,734
Collaborating to create: The Internet as a platform for customer engagement in product innovation
Sawhney, M., Verona, G., & Prandelli, E. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20046 · Cited by 1,406
Cited by
Collaborating to create: The Internet as a platform for customer engagement in product innovation
Sawhney, M., Verona, G., & Prandelli, E. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20046 · Cited by 1,406
Consumer Empowerment Through Internet-Based Co-creation
Füller, J., Mühlbacher, H., Matzler, K., & Jawecki, G. (2009) · Journal of Management Information Systems · doi:10.2753/mis0742-1222260303 · Cited by 710
Online Trust: State of The Art, New Frontiers, and Research Potential
Urban, G. L., Amyx, C., & Lorenzon, A. (2009) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2009.03.001 · Cited by 393
Self-citationHauser, J. R., Urban, G. L., Liberali, G., & Braun, M. (2009) · Marketing Science · doi:10.1287/mksc.1080.0459 · Cited by 292
Self-citationBlazevic, V., & Lievens, A. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0064-y · Cited by 286
Metadata
- Authors
- Urban, G. L., & Hauser, J. R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2004-04
- Volume
- 68
- Issue
- 2
- Pages
- 72-87
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2098369505
- Cited by
- 198
- References
- 2
- FWCI
- 19.12
- Type
- journal article
- Language
- en
- Open access
- closed
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- Urban, G. L., & Hauser, J. R. (2004). “Listening In” to Find and Explore New Combinations of Customer Needs. Journal of Marketing. https://doi.org/10.1509/jmkg.68.2.72.27793
Data sources
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
