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Cited by 286

The DOI matches its Crossref record; 44 of the 44 references it cites were found in a registry or an index.

Managing innovation through customer coproduced knowledge in electronic services: An exploratory study

Open access
Blazevic, Vera, Lievens, Annouk·2008·Journal of the Academy of Marketing Science

Abstract

Marketing theory and practice both recognize the increasing importance of customer collaboration for service provision and innovation. As part of such customer collaboration, customers of electronic services coproduce knowledge in varying degrees. An evolving phenomenon, knowledge coproduction has yet to receive much research attention; we therefore conduct a qualitative study of the roles customers play in knowledge coproduction and their resultant influence on different innovation tasks from a service provider view. Data from three electronic service interaction channels, involving managers, engineers, and customers; case study findings; and an extensive literature review indicate the importance of knowledge coproduction by customers and its ability to improve different tasks substantially during innovation activities. The results show three different roles of customers in knowledge coproduction and explain comprehensively how each role impacts various innovation tasks.

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Research works printed but not linked: 1

  1. Miles, M. B., & Huberman, A. M. (1994). Qualitative data analyses. Thousand Oaks, CA: Sage Publications.

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Metadata

Authors
Blazevic, V., & Lievens, A.
Venue
Journal of the Academy of Marketing Science
Published
2007-07-24
Volume
36
Issue
1
Pages
138-151
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
OpenAlex
W2120512490
Cited by
286
References
44
FWCI
22.45
Type
journal article
Language
en
Open access
hybrid
Licence

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CoChat. (2026). Citation check: Managing innovation through customer coproduced knowledge in electronic services: An exploratory study. https://app.cochat.ai/papers/10.1007/s11747-007-0064-y
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Blazevic, V., & Lievens, A. (2008). Managing innovation through customer coproduced knowledge in electronic services: An exploratory study. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-007-0064-y

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