The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Abstract
Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. The authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
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Citations
Cites
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Cited by
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Luo, X., & Bhattacharya, C. B. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.4.001 · Cited by 3,439
Closing the Marketing Capabilities Gap
Day, G. S. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.183 · Cited by 1,079
Dubey, R., Gunasekaran, A., Childe, S. J., Fosso Wamba, S., Roubaud, D., & Foropon, C. (2021) · International Journal of Production Research · doi:10.1080/00207543.2019.1582820 · Cited by 958
Resource-based theory in marketing
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0336-7 · Cited by 882
Wilden, R., & Gudergan, S. P. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-014-0380-y · Cited by 631
Metadata
- Authors
- Vorhies, D. W., & Morgan, N. A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2005-01
- Volume
- 69
- Issue
- 1
- Pages
- 80-94
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2155280457
- Cited by
- 1,624
- References
- 10
- FWCI
- 38.71
- Type
- journal article
- Language
- en
- Open access
- closed
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- Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of Marketing. https://doi.org/10.1509/jmkg.69.1.80.55505
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
