The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Abstract
Electronic commerce is an increasingly popular business model with a wide range of tools available to firms. An application that is becoming more common is the use of self-service technologies (SSTs), such as telephone banking, automated hotel checkout, and online investment trading, whereby customers produce services for themselves without assistance from firm employees. Widespread introduction of SSTs is apparent across industries, yet relatively little is known about why customers decide to try SSTs and why some SSTs are more widely accepted than others. In this research, the authors explore key factors that influence the initial SST trial decision, specifically focusing on actual behavior in situations in which the consumer has a choice among delivery modes. The authors show that the consumer readiness variables of role clarity, motivation, and ability are key mediators between established adoption constructs (innovation characteristics and individual differences) and the likelihood of trial.
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Cites
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Davis, F. D. (1989) · MIS Quarterly · doi:10.2307/249008 · Cited by 68,483
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
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Parasuraman, A. (2000) · Journal of Service Research · doi:10.1177/109467050024001 · Cited by 3,328
Dabholkar, P. A., & Bagozzi, R. P. (2002) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302303001 · Cited by 1,898
Self-efficacy: implications for organizational behavior and human resource management
Gist, M. E. (1987) · The Academy of Management Review · doi:10.5465/amr.1987.4306562 · Cited by 1,447
Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Customer experience creation: Determinants, dynamics and management strategies
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009) · Journal of Retailing · doi:10.1016/j.jretai.2008.11.001 · Cited by 3,140
Brave new world: service robots in the frontline
Wirtz, J., Patterson, P. G., Kunz, W. H., Gruber, T., Lu, V. N., Paluch, S., & Martins, A. (2018) · Journal of Service Management · doi:10.1108/josm-04-2018-0119 · Cited by 2,315
Service research priorities in a rapidly changing context
Ostrom, A. L., Parasuraman, A., Bowen, D. E., Patrício, L., & Voss, C. A. (2015) · Journal of Service Research · doi:10.1177/1094670515576315 · Cited by 1,469
Self-citationAn Updated and Streamlined Technology Readiness Index: TRI 2.0
Parasuraman, A., & Colby, C. L. (2015) · Journal of Service Research · doi:10.1177/1094670514539730 · Cited by 1,440
Metadata
- Authors
- Meuter, M. L., Bitner, M. J., Ostrom, A. L., & Brown, S. W.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2005-04
- Volume
- 69
- Issue
- 2
- Pages
- 61-83
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2142418121
- Cited by
- 1,737
- References
- 8
- FWCI
- 89.50
- Type
- journal article
- Language
- en
- Open access
- closed
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