The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
The Influence of Avatars on Online Consumer Shopping Behavior
Abstract
An impediment to Web-based retail sales is the impersonal nature of Web-based shopping. A solution to this problem is to use an avatar to deliver product information. An avatar is a graphic representation that can be animated by means of computer technology. Study 1 shows that using an avatar sales agent leads to more satisfaction with the retailer, a more positive attitude toward the product, and a greater purchase intention. Study 2 shows that an attractive avatar is a more effective sales agent at moderate levels of product involvement, but an expert avatar is a more effective sales agent at high levels of product involvement.
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Cites
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Cited by
AI-based chatbots in customer service and their effects on user compliance
Adam, M., Wessel, M., & Benlian, A. (2021) · Electronic Markets · doi:10.1007/s12525-020-00414-7 · Cited by 1,195
“…and Benbasat 2009) and particularly important for service encounters and online sales, for example on company websites (e.g., Etemad-Sajadi 2016; Holzwarth et al. 2006), in virtual worlds (e.g., Jin 2009; Jin and Sung 2010), and even in physical interactions with robots in stores (Bertacchini…”
BackgroundAraujo, T. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2018.03.051 · Cited by 1,156
Pelau, C., Dabija, D.-C., & Ene, I. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2021.106855 · Cited by 889
Qiu, L., & Benbasat, I. (2009) · Journal of Management Information Systems · doi:10.2753/mis0742-1222250405 · Cited by 737
An Emerging Theory of Avatar Marketing
Miao, F., Kozlenkova, I. V., Wang, H., Xie, T., & Palmatier, R. W. (2022) · Journal of Marketing · doi:10.1177/0022242921996646 · Cited by 688
Metadata
- Authors
- Holzwarth, M., Janiszewski, C., & Neumann, M. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2006-10
- Volume
- 70
- Issue
- 4
- Pages
- 19-36
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2163846111
- Cited by
- 810
- References
- 6
- FWCI
- 21.05
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
