The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
Visual Representation: Implications for Decision Making
Open accessAbstract
A large number of visualization tools have been created to help decision makers understand increasingly rich databases of product, customer, sales force, and other types of marketing information. This article presents a framework for thinking about how visual representations are likely to affect the decision processes or tasks that marketing managers and consumers commonly face, particularly those that involve the analysis or synthesis of substantial amounts of data. From this framework, the authors derive a set of testable propositions that serve as an agenda for further research. Although visual representations are likely to improve marketing manager efficiency, offer new insights, and increase customer satisfaction and loyalty, they may also bias decisions by focusing attention on a limited set of alternatives, increasing the salience and evaluability of less diagnostic information, and encouraging inaccurate comparisons. Given this, marketing managers are advised to subject insights from visual representations to more formal analysis.
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Cites
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BackgroundCognitive Fit: A Theory‐Based Analysis of the Graphs Versus Tables Literature*
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Cited by
The fluent online shopping experience.
Mosteller, J., Donthu, N., & Eroglu, S. (2014) · Journal of Business Research · doi:10.1016/j.jbusres.2014.03.009 · Cited by 230
Optimizing the language and format of guidelines to improve guideline uptake
Gupta, S., Rai, N., Bhattacharrya, O., Cheng, A. Y. Y., Connelly, K. A., Boulet, L.-P., Kaplan, A., Brouwers, M. C., & Kastner, M. (2016) · Canadian Medical Association Journal · doi:10.1503/cmaj.151102 · Cited by 82
Baier, C., Göttsche, M., Hellmann, A., & Schiemann, F. (2022) · Journal of Business Ethics · doi:10.1007/s10551-020-04719-7 · Cited by 61
Metadata
- Authors
- Lurie, N. H., & Mason, C. H.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2007-01
- Volume
- 71
- Issue
- 1
- Pages
- 160-177
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2128706510
- Cited by
- 450
- References
- 11
- FWCI
- 12.94
- Type
- journal article
- Language
- en
- Open access
- green
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