The DOI matches its Crossref record; 76 of the 76 references it cites were found in a registry or an index.
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
Abstract
The impact of the marketing function on firm performance has been the focus of much recent research in marketing. Thus, the effect of marketing capability on firm performance, compared with that of other capabilities, such as research and development and operations, is an issue of importance to managers. To examine this issue and generate empirical generalizations, the authors conduct a meta-analysis of the firm capability–performance relationship using a mixed-effects model. The results show that, in general, marketing capability has a stronger impact on firm performance than research-and-development and operations capabilities. The results provide guidelines for managers and generate directions for further research.
Overview
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Citations
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Cited by
How Online Product Reviews Affect Retail Sales: A Meta-analysis
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“Thus, the importance of different types of marketing capabilities may vary across firms, depending on firms’ selected strategies (Krasnikov and Jayachandran 2008).”
BackgroundAssessing Performance Outcomes in Marketing
Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2016) · Journal of Marketing · doi:10.1509/jm.15.0287 · Cited by 559
“A key reason for this may be the nature, number, and diversity of performance outcome measures employed (e.g., Hult et al. 2008; Krasnikov and Jayachandran 2008).”
BackgroundA Meta-Analysis of Electronic Word-of-Mouth Elasticity
You, Y., Vadakkepatt, G. G., & Joshi, A. M. (2015) · Journal of Marketing · doi:10.1509/jm.14.0169 · Cited by 470
“…subjects nested within studies; Denson 28 / Journal of Marketing, March 2015 and Seltzer 2011), making traditional regression analyses such as ordinary least squares (OLS) inappropriate because nested data structures may lead to heteroskedasticity in the errors (Krasnikov and Jayachandran 2008).”
BackgroundDynamic Capabilities and Organizational Performance: A Meta‐Analytic Evaluation and Extension
Fainshmidt, S., Pezeshkan, A., Lance Frazier, M., Nair, A., & Markowski, E. (2016) · Journal of Management Studies · doi:10.1111/joms.12213 · Cited by 458
Metadata
- Authors
- Krasnikov, A., & Jayachandran, S.
- Affiliations
- Northwestern University (US)
- Russian Academy of Sciences (RU)
- Corresponding author
- Krasnikov, Alexander
- Jayachandran, Satish
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2008-07
- Volume
- 72
- Issue
- 4
- Pages
- 1-11
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2142895656
- Cited by
- 823
- References
- 75
- Citations by year
- 2026: 29 · 2025: 44 · 2024: 42 · 2023: 44 · 2022: 56 · 2021: 60 · 2020: 61 · 2019: 54 · 2018: 68 · 2017: 68 · 2016: 48 · 2015: 65 · 2014: 52 · 2013: 35 · 2012: 35
- FWCI
- 62.95
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
- Locations
- Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Governance and Management
- Keywords
- marketing capabilities, R&D capability, operational capabilities, firm performance, organizational capabilities
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- CoChat. (2026). Citation check: The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance. https://app.cochat.ai/papers/10.1509/jmkg.72.4.001
- The paper
- Krasnikov, A., & Jayachandran, S. (2008). The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance. Journal of Marketing. https://doi.org/10.1509/jmkg.72.4.001
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
