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Cited by 581Publishing and Scholarly CommunicationAcademic Writing and PublishingBusiness Strategies and Management Research

The DOI matches its Crossref record; 66 of the 67 references it cites were found in a registry or an index.

The Decline of Conceptual Articles and Implications for Knowledge Development

Yadav, Manjit S.·2010·Journal of Marketing
DOI 10.1509/jmkg.74.1.1
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Abstract

This article presents a framework for understanding and revitalizing the important role of conceptual articles in the development of knowledge in the marketing discipline. An analysis of 30 years (1978–2007) of publishing data from major marketing journals indicates that conceptual articles are declining, despite repeated calls for more emphasis on this form of scholarship. The sharpest decline has occurred in Journal of Marketing (JM) , with much of the shift occurring over the past decade. Many substantive areas remain largely unexplored in conceptual articles. Over this 30-year period, conceptual articles published in JM have disproportionately more citations relative to their numbers, attesting to the importance of their role in knowledge development. Addressing the decline of conceptual articles and restoring their synergistic balance with other forms of scholarship will require concerted efforts on several interrelated fronts: the current generation of scholars; doctoral programs and students; journals, reviewers, and review process; and promotion, tenure, and incentive systems.

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Crossref · 10.1509/jmkg.74.1.1

Cites

66 of 66 references verified0 citation errors · 0 not checkable

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Citations

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Show all 67 references

Research works printed but not linked: 14

  1. 10.1177/002224298905300102 · DOI
  2. 10.1177/002224299606000304 · DOI
  3. 10.1177/002224299305700101 · DOI
  4. 10.1177/002224299005400201 · DOI
  5. MacInnisDeborah J. (2004), “Where Have All the Papers Gone? Reflections on the Decline of Conceptual Articles,” ACR Newsletter, (Spring), 1–3.
  6. MacInnisDeborah J. (2005), “Them Versus Us: Woes on the Bifurcation of the Academic Marketing Discipline,” in “Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure,” Journal of Marketing, 69 (October), 14–16.
  7. McAllisterLeigh (2005), “Unleashing Potential,” in “Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure,” Journal of Marketing, 69 (October), 6–17.
  8. 10.4324/9780203317211 · DOI
  9. OzanneJulie L., FernEdward F., and YadavManjit S. (1990), “A Conceptual Framework for Evaluating Interdisciplinary Research in Marketing,” in Review of Marketing, Vol. 4, ZeithamlValarie, ed. Chicago: American Marketing Association, 457–80.
  10. ShethJagdish N., and SisodiaRajendra S. (2005), “Does Marketing Need Reform?” in “Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure,” Journal of Marketing, 69 (October), 10–12.
  11. 10.1177/002224299806200102 · DOI
  12. StaelinRichard (2005b), “Influencing the Practice Through Big New Ideas,” Journal of Marketing, 69 (October), 21–22.
  13. WebsterFrederick E.Jr. (2005), “Back to the Future: Integrating Marketing as Tactics, Strategy, and Organizational Culture,” in “Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure,” Journal of Marketing, 69 (October), 4–6.
  14. 10.1177/002224298605000404 · DOI

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Metadata

Authors
Yadav, M. S.
Affiliations
Texas A&M University (US)
Corresponding author
Yadav, Manjit S.
ORCID
Yadav, Manjit S.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2010-01
Volume
74
Issue
1
Pages
1-19
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.74.1.1
OpenAlex
W2037396085
Cited by
578
References
67
Citations by year
2026: 37 · 2025: 38 · 2024: 35 · 2023: 32 · 2022: 37 · 2021: 48 · 2020: 38 · 2019: 39 · 2018: 38 · 2017: 38 · 2016: 31 · 2015: 36 · 2014: 38 · 2013: 33 · 2012: 24
FWCI
129.36
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing (publishedVersion)
Topics
  • Social Sciences › Library and Information Sciences › Publishing and Scholarly Communication
  • Social Sciences › Library and Information Sciences › Academic Writing and Publishing
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
Keywords
citation impact, scientific publication trends, doctoral education, peer review, tenure and promotion, academic incentives, marketing scholarship

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