The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Abstract
Previous research addressing market orientation from a cultural perspective typically has used behavioral measures of this construct. Drawing on literature in the fields of organizational theory and marketing, the authors develop a multilayer model of market-oriented organizational culture. They draw an explicit distinction among values that support market orientation, norms for market orientation, artifacts indicating high and low market orientation, and market-oriented behaviors. On the basis of qualitative research and a subsequent survey, the authors develop scales for measuring the different layers of market-oriented culture and analyze relationships among the different components of market-oriented culture. Findings indicate that artifacts play a crucial role in determining behavior within organizations. Results also indicate that a market-oriented culture influences financial performance indirectly through market performance and that this relationship is stronger in highly dynamic markets.
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Cites
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Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.2.24.60761 · Cited by 2,182
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Jayachandran, S., Sharma, S., Kaufman, P., & Raman, P. (2005) · Journal of Marketing · doi:10.1509/jmkg.2005.69.4.177 · Cited by 966
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The performance impact of marketing resources
Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005) · Journal of Business Research · doi:10.1016/s0148-2963(03)00109-7 · Cited by 709
Corporate digital responsibility
Lobschat, L., Mueller, B., Eggers, F., Brandimarte, L., Diefenbach, S., Kroschke, M., & Wirtz, J. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2019.10.006 · Cited by 573
Metadata
- Authors
- Homburg, C., & Pflesser, C.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2000-11
- Volume
- 37
- Issue
- 4
- Pages
- 449-462
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2041552174
- Cited by
- 1,282
- References
- 12
- FWCI
- 72.68
- Type
- journal article
- Language
- en
- Open access
- closed
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- Homburg, C., & Pflesser, C. (2000). A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes. Journal of Marketing Research. https://doi.org/10.1509/jmkr.37.4.449.18786
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
