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Cited by 395

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

“Pie Sharing” in Complex Collaboration Contexts

Open access
Jap, Sandy D.·2001·Journal of Marketing Research

Abstract

Recently, there has been a growing interest in the development of collaborative relationships between organizations. Much attention has been given to how organizations “expand the pie” of benefits between them; however, there is little that addresses the ensuing issue: how organizations divide the expanded pie. The author examines the relational impact of pie sharing in complex collaboration contexts marked by uncertainty in resources and output, information asymmetries, intangible aspects, and noncomparable factors and processes. The author develops a conceptual framework that examines how the use of equity and equality sharing principles in conjunction with various resource and organizational conditions can be used to affect relational outcomes systematically. Survey results of 300 research and development managers, scientists, and engineers indicate that sharing principles can have a positive or negative effect on the relationship depending on the type of sharing principle used and the characteristics of the resources and organizations. In particular, sharing processes should be responsive to the goals of the collaboration. The results underscore the strategic nature of the sharing phenomenon as well as the importance of relational concerns in complex and uncertain interorganizational settings.

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Crossref · 10.1509/jmkr.38.1.86.18827

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Metadata

Authors
Jap, S. D.
Venue
Journal of Marketing Research
Published
2001-02
Volume
38
Issue
1
Pages
86-99
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
OpenAlex
W1971873000
Cited by
395
References
11
FWCI
17.19
Type
journal article
Language
en
Open access
green

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.