The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products
Abstract
This research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to physical contact with products that elicit only moderate levels of disgust. Using evidence from six studies, the authors develop a theory of product contagion, in which disgusting products are believed to transfer offensive properties through physical contact to other products they touch, thus influencing evaluations.
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Citations
Cites
Heart Strings and Purse Strings: Carryover Effects of Emotions on Economic Decisions
Lerner, J. S., Small, D. A., & Loewenstein, G. (2004) · Psychological Science · doi:10.1111/j.0956-7976.2004.00679.x · Cited by 959
Cited by
Narrative and Persuasion in Fashion Advertising
Phillips, B. J., & McQuarrie, E. F. (2010) · Journal of Consumer Research · doi:10.1086/653087 · Cited by 350
Art and authenticity: The importance of originals in judgments of value.
Newman, G. E., & Bloom, P. (2012) · Journal of Experimental Psychology: General · doi:10.1037/a0026035 · Cited by 314
Consumer Contamination: How Consumers React to Products Touched by Others
Argo, J. J., Dahl, D. W., & Morales, A. C. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.2.081 · Cited by 291
Self-citationBlock, L. G., Keller, P. A., Vallen, B., Williamson, S., Birau, M. M., Grinstein, A., Haws, K. L., LaBarge, M. C., Lamberton, C., Moore, E. S., et al. (2016) · Journal of Public Policy & Marketing · doi:10.1509/jppm.15.132 · Cited by 231
Shi, T., Huang, R., & Sarigöllü, E. (2022) · Journal of Environmental Management · doi:10.1016/j.jenvman.2021.114114 · Cited by 51
Metadata
- Authors
- Morales, A. C., & Fitzsimons, G. J.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2007-05
- Volume
- 44
- Issue
- 2
- Pages
- 272-283
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2151857205
- Cited by
- 311
- References
- 1
- FWCI
- 3.71
- Type
- journal article
- Language
- en
- Open access
- closed
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- Morales, A. C., & Fitzsimons, G. J. (2007). Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products. Journal of Marketing Research. https://doi.org/10.1509/jmkr.44.2.272
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
