The DOI matches its Crossref record; 29 of the 29 references it cites were found in a registry or an index.
Consumer Contamination: How Consumers React to Products Touched by Others
Abstract
Although consumers like to touch products while shopping, the authors propose a theory of consumer contamination, positing that consumers evaluate products previously touched by other shoppers less favorably. The authors test the theory by manipulating cues that increase the salience that consumer contact has occurred. Furthermore, the authors investigate the role of disgust as the underlying mechanism of the theory.
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Cites
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The psychology of social impact
Latané, B. (1981) · American Psychologist · doi:10.1037/0003-066x.36.4.343 · Cited by 2,864
Liberman, N., & Yaacov Trope, B. (1998) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.75.1.5 · Cited by 2,366
Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997) · Journal of Marketing · doi:10.1177/002224299706100303 · Cited by 2,232
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Rozin, P., Millman, L., & Nemeroff, C. (1986) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.50.4.703 · Cited by 1,175
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Bardhi, F., & Eckhardt, G. M. (2012) · Journal of Consumer Research · doi:10.1086/666376 · Cited by 2,015
Nonconscious goals and consumer choice.
Chartrand, T. L., Huber, J., Shiv, B., & Tanner, R. J. (2008) · Journal of Consumer Research · doi:10.1086/588685 · Cited by 329
Authenticity is Contagious: Brand Essence and the Original Source of Production
Newman, G. E., & Dhar, R. (2014) · Journal of Marketing Research · doi:10.1509/jmr.11.0022 · Cited by 324
Pookulangara, S., & Koesler, K. (2011) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2011.03.003 · Cited by 317
Art and authenticity: The importance of originals in judgments of value.
Newman, G. E., & Bloom, P. (2012) · Journal of Experimental Psychology: General · doi:10.1037/a0026035 · Cited by 314
Metadata
- Authors
- Argo, J. J., Dahl, D. W., & Morales, A. C.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2006-04
- Volume
- 70
- Issue
- 2
- Pages
- 81-94
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W4292539957
- Cited by
- 291
- References
- 29
- FWCI
- 7.04
- Type
- journal article
- Language
- en
- Open access
- closed
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- Argo, J. J., Dahl, D. W., & Morales, A. C. (2006). Consumer Contamination: How Consumers React to Products Touched by Others. Journal of Marketing. https://doi.org/10.1509/jmkg.70.2.081
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
