The DOI matches its Crossref record; 34 of the 34 references it cites were found in a registry or an index.
Preference Fluency in Choice
Abstract
The authors propose that consumer choices are often systematically influenced by preference fluency (i.e., the subjective feeling that forming a preference for a specific option is easy or difficult). Four studies manipulate the fluency of preference formation by presenting descriptions in an easy- or difficult-to-read font (Study 1) or by asking participants to think of few versus many reasons for their choice (Studies 2–4). As the authors predict, subjective experiences of difficulty increase choice deferral (Studies 1 and 2) and the selection of a compromise option (Studies 3 and 4), unless consumers are induced to attribute the experience to an unrelated cause. Unlike studies of decision conflict, these effects are obtained without changing the attributes of the alternatives, the composition of the choice sets, or the reference points. The authors discuss the theoretical and practical implications of the results.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Attitudinal Effects of Mere Exposure
Zajonc, R. B. (1968) · Journal of Personality and Social Psychology · doi:10.1037/h0025848 · Cited by 6,745
Social psychology: handbook of basic principles
(1997) · Choice Reviews Online · doi:10.5860/choice.34-3595 · Cited by 4,895
Constructive Consumer Choice Processes
Bettman, J. R., Luce, M. F., & Payne, J. W. (1998) · Journal of Consumer Research · doi:10.1086/209535 · Cited by 2,831
Choice Based on Reasons: The Case of Attraction and Compromise Effects
Simonson, I. (1989) · Journal of Consumer Research · doi:10.1086/209205 · Cited by 1,812
Self-citationChoice in Context: Tradeoff Contrast and Extremeness Aversion
Simonson, I., & Tversky, A. (1992) · Journal of Marketing Research · doi:10.1177/002224379202900301 · Cited by 1,725
Self-citationShafir, E. (1993) · Cognition · doi:10.1016/0010-0277(93)90034-s · Cited by 1,453
Behavioral Decision Research: A Constructive Processing Perspective
Payne, J. W., Bettman, J. R., & Johnson, E. J. (1992) · Annual Review of Psychology · doi:10.1146/annurev.ps.43.020192.000511 · Cited by 1,448
Ease of retrieval as information: another look at the availability heuristic
Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., & Simons, A. (1991) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.61.2.195 · Cited by 1,412
Self-citationFeelings and phenomenal experiences
Schwarz, N., Clore, G. L., Kruglanski, A. W., & (eds, E. T. H. (2007) · Cited by 1,350
Self-citationMetacognitive Experiences in Consumer Judgment and Decision Making
Schwarz, N. (2004) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1404_2 · Cited by 1,343
Self-citation
Cited by
Schwarz, N., Sanna, L. J., Skurnik, I., & Yoon, C. (2007) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(06)39003-x · Cited by 441
Self-citationPizzi, G., Scarpi, D., & Pantano, E. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2020.11.006 · Cited by 265
Decision difficulty in the age of consumer empowerment
Broniarczyk, S. M., & Griffin, J. G. (2014) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.05.003 · Cited by 256
The fluent online shopping experience.
Mosteller, J., Donthu, N., & Eroglu, S. (2014) · Journal of Business Research · doi:10.1016/j.jbusres.2014.03.009 · Cited by 230
Remembering the real me: Nostalgia offers a window to the intrinsic self.
Baldwin, M., Biernat, M., & Landau, M. J. (2015) · Journal of Personality and Social Psychology · doi:10.1037/a0038033 · Cited by 169
Metadata
- Authors
- Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2007-08
- Volume
- 44
- Issue
- 3
- Pages
- 347-356
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2152025661
- Cited by
- 555
- References
- 34
- FWCI
- 17.32
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Preference Fluency in Choice. https://app.cochat.ai/papers/10.1509/jmkr.44.3.347
- The paper
- Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference Fluency in Choice. Journal of Marketing Research. https://doi.org/10.1509/jmkr.44.3.347
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
