The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
Abstract
In this research, the authors investigate the phenomenon of “art infusion,” in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contexts of packaging, advertising, and product design.
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Cites
Joy, A., & Sherry, Jr. (2003) · Journal of Consumer Research · doi:10.1086/376802 · Cited by 604
Preattentive Mere Exposure Effects
Janiszewski, C. (1993) · Journal of Consumer Research · doi:10.1086/209356 · Cited by 455
Cited by
Narrative and Persuasion in Fashion Advertising
Phillips, B. J., & McQuarrie, E. F. (2010) · Journal of Consumer Research · doi:10.1086/653087 · Cited by 350
Art and authenticity: The importance of originals in judgments of value.
Newman, G. E., & Bloom, P. (2012) · Journal of Experimental Psychology: General · doi:10.1037/a0026035 · Cited by 314
How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce
Wang, Y., Lu, Z., Cao, P., Chu, J., Wang, H., & Wattenhofer, R. (2022) · Computer Supported Cooperative Work (CSCW) · doi:10.1007/s10606-022-09439-2 · Cited by 179
Spence, C., Velasco, C., & Knoeferle, K. (2014) · Flavour · doi:10.1186/2044-7248-3-8 · Cited by 175
Co-creating art with generative artificial intelligence: Implications for artworks and artists
Messer, U. (2024) · Computers in Human Behavior: Artificial Humans · doi:10.1016/j.chbah.2024.100056 · Cited by 122
Metadata
- Authors
- Hagtvedt, H., & Patrick, V. M.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2008-06
- Volume
- 45
- Issue
- 3
- Pages
- 379-389
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2140427052
- Cited by
- 584
- References
- 2
- FWCI
- 56.51
- Type
- journal article
- Language
- en
- Open access
- closed
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- Hagtvedt, H., & Patrick, V. M. (2008). Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products. Journal of Marketing Research. https://doi.org/10.1509/jmkr.45.3.379
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
