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A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling

Open access
Hwang, Heungsun, Malhotra, Naresh K., Kim, Youngchan, Tomiuk, Marc A., Hong, Sungjin·2010·Journal of Marketing Research

Abstract

Traditionally, two approaches have been employed for structural equation modeling: covariance structure analysis and partial least squares. A third alternative, generalized structured component analysis, was introduced recently in the psychometric literature. The authors conduct a simulation study to evaluate the relative performance of these three approaches in terms of parameter recovery under different experimental conditions of sample size, data distribution, and model specification. In this study, model specification is the only meaningful condition in differentiating the performance of the three approaches in parameter recovery. Specifically, when the model is correctly specified, covariance structure analysis tends to recover parameters better than the other two approaches. Conversely, when the model is misspecified, generalized structured component analysis tends to recover parameters better. Finally, partial least squares exhibits inferior performance in parameter recovery compared with the other approaches. In particular, this tendency is salient when the model involves cross-loadings. Thus, generalized structured component analysis may be a good alternative to partial least squares for structural equation modeling and is recommended over covariance structure analysis unless correct model specification is ensured.

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Metadata

Authors
Hwang, H., Malhotra, N. K., Kim, Y., Tomiuk, M. A., & Hong, S.
Venue
Journal of Marketing Research
Published
2010-08
Volume
47
Issue
4
Pages
699-712
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
OpenAlex
W2088859781
Cited by
240
References
3
FWCI
16.13
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling. https://app.cochat.ai/papers/10.1509/jmkr.47.4.699
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Hwang, H., Malhotra, N. K., Kim, Y., Tomiuk, M. A., & Hong, S. (2010). A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling. Journal of Marketing Research. https://doi.org/10.1509/jmkr.47.4.699

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.