The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.
Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions
Abstract
Research on overeating assumes that pleasure must be sacrificed for the sake of good health. Contrary to this view, the authors show that focusing on sensory pleasure can make people happier and willing to spend more for less food, a triple win for public health, consumers, and companies alike. In five experiments, the authors ask U.S. and French adults and children to imagine vividly the taste, smell, and texture of three hedonic foods before choosing a portion size of another hedonic food. Compared with a control condition, this “multisensory imagery” intervention led hungry and nondieting people to choose smaller food portions, and they anticipated greater eating enjoyment and were willing to pay more for them. This occurred because multisensory imagery prompted participants to evaluate portions on the basis of expected sensory pleasure, which peaks with smaller portions, rather than hunger. In contrast, health-based interventions led people to choose a smaller portion than the one they expected to enjoy most—a hedonic cost for them and an economic cost for food marketers.
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Quoidbach, J., Berry, E. V., Hansenne, M., & Mikolajczak, M. (2010) · Personality and Individual Differences · doi:10.1016/j.paid.2010.03.048 · Cited by 660
Music, Pandas, and Muggers: On the Affective Psychology of Value.
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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
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Nanay, B. (2018) · Cortex · doi:10.1016/j.cortex.2017.07.006 · Cited by 299
For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
Woolley, K., & Fishbach, A. (2016) · Journal of Consumer Research · doi:10.1093/jcr/ucv098 · Cited by 158
The interplay of customer experience and commitment
Keiningham, T., Ball, J., Benoit (née Moeller), S., Bruce, H. L., Buoye, A., Dzenkovska, J., Nasr, L., Ou, Y.-C., & Zaki, M. (2017) · Journal of Services Marketing · doi:10.1108/jsm-09-2016-0337 · Cited by 156
The roles of sensory perceptions and mental imagery in consumer decision-making
Kim, M., Kim, J.-H., Park, M., & Yoo, J. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102517 · Cited by 97
Eating Healthy or Feeling Empty? How the “Healthy = Less Filling” Intuition Influences Satiety
Suher, J., Raghunathan, R., & Hoyer, W. D. (2016) · Journal of the Association for Consumer Research · doi:10.1086/684393 · Cited by 86
Metadata
- Authors
- Cornil, Y., & Chandon, P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2016-10
- Volume
- 53
- Issue
- 5
- Pages
- 847-864
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2109514330
- Cited by
- 257
- References
- 15
- FWCI
- 10.63
- Type
- journal article
- Language
- en
- Open access
- closed
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- Cornil, Y., & Chandon, P. (2016). Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions. Journal of Marketing Research. https://doi.org/10.1509/jmr.14.0299
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
