Dimensions of Privacy Concern among Online Consumers
Abstract
The Federal Trade Commission (FTC) is one of many organizations studying influences on consumer privacy online. The authors investigate these influences, taking into consideration the current body of literature on privacy and the Internet and the FTC's core principles of fair information practice. The authors analyze these influences to assess the underlying factors of privacy concern online. The authors examine the current recommendations and actions of the FTC in light of the results of an e-mail survey of online consumers in the United States that assessed their attitudes toward privacy online. The authors find that the FTC's core principles address many of online consumers’ privacy concerns. However, two factors not directly incorporated in the five principles, the relationships between entities and online users and the exchange of information for appropriate compensation, may influence consumers’ privacy concerns.
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Consumers' online privacy concerns are influenced by perceptions of how their personal information is collected and used by organizations.
“Consumers' online privacy concerns are influenced by perceptions of how their personal information is collected and used by organizations (Sheehan & Hoy, 2000).”
From Feeling Watched: A Phenomenological Exploration of Consumer Discomfort and Data Privacy Concerns in E-Commerce Personalized Email Marketing (2025) · cites this paper as Sheehan & Hoy, 2000
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“Consumers' online privacy concerns are influenced by perceptions of how their personal information is collected and used by organizations (Sheehan & Hoy, 2000).”
- Authors
- Sheehan, K. B., & Hoy, M. G.
- Affiliations
- University of Oregon (US)
- University of Tennessee at Knoxville (US)
- ORCID
- Hoy, Mariea Grubbs
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 2000-04
- Volume
- 19
- Issue
- 1
- Pages
- 62-73
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2036286075
- Cited by
- 607
- References
- 1
- Citations by year
- 2026: 12 · 2025: 15 · 2024: 24 · 2023: 25 · 2022: 29 · 2021: 26 · 2020: 25 · 2019: 24 · 2018: 24 · 2017: 27 · 2016: 37 · 2015: 37 · 2014: 31 · 2013: 25 · 2012: 30
- FWCI
- 34.80
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Public Policy & Marketing (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Law › Digitalization, Law, and Regulation
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- online privacy concerns, consumer privacy, Federal Trade Commission, Fair Information Practice Principles, privacy attitudes, online consumers, privacy regulation
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