The DOI matches its OpenAlex record; 26 of the 26 references it cites were found in a registry or an index.
Public communication campaigns
Abstract
To ensure their relevance and impact, the messages and channels used in public communication campaigns about government policies need to be tailored for different target populations (OECD, 2021). Such targeted communication campaigns can help ensure that people in all segments of the population are informed and engaged and feel heard by their government. Such campaigns can be targeted based on demographics, including young people, the elderly, women, LGBTQI collectives or other under-represented groups. Targeting can also be based on the values different groups have, for example with regard to specific topics. Countries also need to systematically evaluate the impact of their public communication campaigns and strategies, including both their intended and unintended consequences, to determine how well they met their objectives. This can then pave the way for improving future campaigns.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Handbook on Constructing Composite Indicators: Methodology and User Guide
OECD, Union, E., & Joint Research Centre - European Commission (2008) · doi:10.1787/9789264043466-en · Cited by 3,960
Self-citationTools for Composite Indicators Building
Nardo, M., Saisana, M., Saltelli, A., & Tarantola, S. (2005) · Joint Research Centre (European Commission) · Cited by 1,274
Innovative Citizen Participation and New Democratic Institutions: Catching the Deliberative Wave
OECD (2020) · OECD eBooks · doi:10.1787/339306da-en · Cited by 1,085
Self-citationDelivering for youth: How governments can put young people at the centre of the recovery
(2022) · OECD Policy Responses to Coronavirus (COVID-19) · doi:10.1787/92c9d060-en · Cited by 722
Latin American Economic Outlook 2022: Towards a Green and Just Transition
OECD, European Commission, America, C. D. B. O. L., & Economic Commission for Latin America and the Caribbean (2022) · Latin American Economic Outlook · doi:10.1787/3d5554fc-en · Cited by 683
Self-citationOECD (2022) · Building Trust in Public Institutions · doi:10.1787/b407f99c-en · Cited by 661
Self-citation(2021) · OECD Working Papers on Public Governance · doi:10.1787/b6c5478c-en · Cited by 622
Preventing corruption: Public procurement
OECD (2009) · Government at a glance · doi:10.1787/9789264061651-31-en · Cited by 609
Self-citationOECD Regulatory Policy Outlook 2021
OECD (2021) · OECD Regulatory Policy Outlook · doi:10.1787/38b0fdb1-en · Cited by 595
Self-citationPublic Employment and Management 2023: Towards a More Flexible Public Service
OECD (2023) · OECD eBooks · doi:10.1787/5b378e11-en · Cited by 584
Self-citation
Cited by
A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns
Witte, K., & Allen, M. (2000) · Health Education & Behavior · doi:10.1177/109019810002700506 · Cited by 3,216
One size does not fit all: the case for tailoring print materials
Kreuter, M. W., Strecher, V. J., & Glassman, B. (1999) · Annals of Behavioral Medicine · doi:10.1007/bf02895958 · Cited by 831
Sense‐making theory and practice: an overview of user interests in knowledge seeking and use
Dervin, B. (1998) · Journal of Knowledge Management · doi:10.1108/13673279810249369 · Cited by 781
Flay, B. R. (1986) · Preventive Medicine · doi:10.1016/0091-7435(86)90024-1 · Cited by 723
The Role of Culture in Health Communication
Kreuter, M. W., & McClure, S. M. (2004) · Annual Review of Public Health · doi:10.1146/annurev.publhealth.25.101802.123000 · Cited by 686
Metadata
- Authors
- OECD
- Venue
- Government at glance.
- Publisher
- Organization for Economic Cooperation and Development
- Published
- 2024-03-13
- ISSN
- 3006-2128 (ISSN-L)
- OpenAlex
- W4400708108
- Cited by
- 444
- References
- 26
- FWCI
- 18.08
- Type
- book chapter
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Public communication campaigns. https://app.cochat.ai/papers/10.1787/77f3b4ba-en
- The paper
- OECD. (2024). Public communication campaigns. Government at glance. https://doi.org/10.1787/77f3b4ba-en
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
