Cited by 831Behavioral Health and InterventionsMedia Influence and HealthHealth Literacy and Information Accessibility

One size does not fit all: the case for tailoring print materials

Kreuter, Matthew W., Strecher, Victor J., Glassman, Bernard·1999·Annals of Behavioral Medicine

Abstract

Printed health education materials frequently consist of mass-produced brochures, booklets, or pamphlets designed for a general population audience. Although this one-size-fits-all approach might be appropriate under certain circumstances and even produce small changes at relatively modest costs, it cannot address the unique needs, interests, and concerns of different individuals. With the advent and dissemination of new communication technologies, our ability to collect information from individuals and provide feedback tailored to the specific information collected is not only possible, but practical. The purpose of this article is to: (a) distinguish between tailored print communication and other common communication-based approaches to health education and behavior change; (b) present a theoretical and public health rationale for tailoring health information; and (c) describe the steps involved in creating and delivering tailored print communication programs. Studies suggest computer tailoring is a promising strategy for health education and behavior change. Practitioners and researchers should understand the approach and consider the possibilities it presents for enhancing their work in disease prevention.

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  • Tailoring content to match a person's demographic characteristics may still be necessary to avoid presenting material that users find so alienating or demotivating that they stop using the intervention.

    “Nevertheless, conventional tailoring of content to match an individual's demographic characteristics 55,56 may still be required to ensure that users are not presented with material they find so alienating or demotivating that they abruptly cease using the intervention.”

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Research works printed but not linked: 12

  1. Rimer BK, Orleans T: Tailoring smoking cessation for older adults. Cancer. 1994, 74(7):2051-2054.
  2. Davis SW, Cummings KM, Rimer BK, Sciandra R, Stone JC: The impact of tailored self-help smoking cessation guides on young mothers. Health Education Quarterly. 1992, 19(4):495-504.
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  12. Marlatt GA: Situational determinants of relapse and skill-training interventions. In Marlatt GA, Gordon JR (eds), Relapse Prevention. New York: Guilford Press, 1985.

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Authors
Kreuter, M. W., Strecher, V. J., & Glassman, B.
Affiliations
  • Saint Louis University (US)
  • University of Michigan (US)
  • National Cancer Institute (US)
Corresponding author
Kreuter, Matthew W.
Venue
Annals of Behavioral Medicine
Published
1999-12
Volume
21
Issue
4
Pages
276-283
ISSN
  • 0742-5554 (ISSN-L)
  • 0883-6612
  • 1532-4796
OpenAlex
W2013145400
Cited by
831
References
54
Citations by year
2026: 32 · 2025: 24 · 2024: 26 · 2023: 24 · 2022: 27 · 2021: 26 · 2020: 33 · 2019: 39 · 2018: 43 · 2017: 41 · 2016: 31 · 2015: 34 · 2014: 38 · 2013: 46 · 2012: 42
FWCI
19.20
Type
journal article
Language
en
Open access
closed
Locations
  • Annals of Behavioral Medicine (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
Keywords
health education materials, health behavior change, personalized health information, disease prevention, public health communication
MeSH terms
Algorithms, Health Education, Health Promotion, Humans, Information Services, Software, Teaching Materials, United States

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