The DOI matches its Crossref record.
The fortune at the bottom of the pyramid
Open accessAbstract
This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Misery Loves Companies: Rethinking Social Initiatives by Business
Margolis, J. D., & Walsh, J. P. (2003) · Administrative Science Quarterly · doi:10.2307/3556659 · Cited by 5,130
The business model: Recent developments and future research
Zott, C., Amit, R., & Massa, L. (2011) · Journal of Management · doi:10.1177/0149206311406265 · Cited by 4,790
Business models for sustainable innovation: state-of-the-art and steps towards a research agenda
Boons, F., & Lüdeke-Freund, F. (2013) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2012.07.007 · Cited by 2,469
Fernandes, A. D., Reid, J. N., Macklaim, J. M., McMurrough, T. A., Edgell, D. R., & Gloor, G. B. (2014) · Microbiome · doi:10.1186/2049-2618-2-15 · Cited by 1,329
Designing Resilient, Sustainable Systems
Fiksel, J. (2003) · Environmental Science & Technology · doi:10.1021/es0344819 · Cited by 831
Metadata
- Authors
- Prahalad, C. K., & Hart, S. L.
- Venue
- Revista Eletrônica de Estratégia & Negócios
- Publisher
- Anima Educação
- Published
- 2010-08-24
- Volume
- 1
- Issue
- 2
- Pages
- 1
- ISSN
- 1984-3372 (ISSN-L)
- OpenAlex
- W2055056256
- Cited by
- 2,366
- References
- 0
- FWCI
- 517.44
- Type
- journal article
- Language
- en
- Open access
- diamond
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The fortune at the bottom of the pyramid. https://app.cochat.ai/papers/10.19177/reen.v1e220081-23
- The paper
- Prahalad, C. K., & Hart, S. L. (2010). The fortune at the bottom of the pyramid. Revista Eletrônica de Estratégia & Negócios. https://doi.org/10.19177/reen.v1e220081-23
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
