The DOI matches its Crossref record.
The fortune at the bottom of the pyramid
Open accessAbstract
This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.
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Metadata
- Authors
- Prahalad, C. K., & Hart, S. L.
- Venue
- Revista Eletrônica de Estratégia & Negócios
- Publisher
- Anima Educação
- Published
- 2010-08-24
- Volume
- 1
- Issue
- 2
- Pages
- 1
- ISSN
- 1984-3372 (ISSN-L)
- OpenAlex
- W2055056256
- Cited by
- 2,366
- References
- 0
- FWCI
- 517.44
- Type
- journal article
- Language
- en
- Open access
- diamond
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
