Cited by 1Consumer Retail Behavior StudiesConsumer Behavior and Marketing InfluenceCustomer Service Quality and Loyalty

Impact of Customers Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender

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Rehman, Mehak·2022·Business and Economics Research Journal

Abstract

This study aims to explore and examine the impact of various influencers on customers' attitudes towards and intentions to shop at brick-and-mortar (B&M) stores.A quantitative survey approach was adopted to collect the data.Data were collected from 342 consumers using both an online and a face-to-face approach.The data were analysed using the structural equation modelling statistical technique.The findings suggest that customers' perception of the quality of the products, social influence, enjoyment, atmosphere of B&M stores, and tangibility positively impact customers' attitudes towards and intention to shop at B&M stores.This research contributes to the theory of consumption values, the theory of reasoned action, and the consumer behaviour literature.Based on the study findings, B&M stores are recommended to provide emotional values to customers by providing a friendly and pleasant atmosphere to their customers to enhance their intention to shop at B&M stores.

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Authors
Rehman, M.
Affiliations
University of the Punjab (PK)
Corresponding author
Rehman, Mehak
Venue
Business and Economics Research Journal
Published
2022-07-25
ISSN
1309-2448 (ISSN-L)
OpenAlex
W4286770722
Cited by
1
References
3
Citations by year
2024: 1
FWCI
0.20
Type
journal article
Language
en
Open access
Locations
  • Business and Economics Research Journal (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords
brick-and-mortar retail, consumer attitudes, purchase intention, gender differences, moderating effect of gender, perceived product quality, social influence, store atmosphere, tangibility, emotional value, consumption values, theory of reasoned action, consumer behavior

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