Multihoming within Platform Ecosystems: The Strategic Role of Human Capital
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Multihoming can help complementors lower their R&D, production, and marketing costs by achieving scale and scope economies.
“Second, multihoming can help complementors lower their R&D, production, and marketing costs by achieving scale and scope economies (Venkataraman et al. 2018).”
From Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets (2026) · cites this paper as Venkataraman et al. 2018
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References 67 · Cited by 6
- Authors
- Venkataraman, V., Ceccagnoli, M., & Forman, C.
- Affiliations
- Georgia Institute of Technology (US)
- Corresponding author
- Venkataraman, Vijay
- ORCID
- Ceccagnoli, Marco
- Venue
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Published
- 2018
- ISSN
- 1556-5068 (ISSN-L)
- OpenAlex
- W2998356773
- Cited by
- 6
- References
- 67
- Citations by year
- 2025: 1 · 2022: 1 · 2021: 2 · 2020: 2
- Type
- posted content
- Language
- en
- Open access
- green
- doi.org
- Locations
- SSRN Electronic Journal (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
- Keywords
- multihoming, platform ecosystems, human capital, strategic human capital, enterprise resource planning, platform growth, innovation, capability framework, microfoundations
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