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PreprintCited by 4Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing InfluenceConsumer Perception and Purchasing Behavior

The DOI matches its Crossref record.

The Effect of Brand Name on Consumer Buying Behavior: Empirical Study on Somali Students in Istanbul

Open access
Bulle, Fuad·2020·SSRN Electronic Journal
DOI 10.2139/ssrn.3660519
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Abstract

Branding plays an important role in enhancing any commercial performance and is a closed tool that can positively change people's buying behavior. In the current marketing scenario, it has become necessary to examine consumer behavior. Consumers are market owners. A commercial organization cannot operate without consumers. The study is presented in five chapters, literature review, research methodology, presentation of research results, analysis and discussion of data, summary, results, and recommendations. The objectives of the study focus on examining the impact of a brand on consumer buying behavior, whether consumer buying behavior is affected by factors such as the excellent price of branded products, perceived quality of branded products, marital status, and brand name associated with brand consumption of Somali students study in Istanbul which is the working population of the study since most of the students in turkey study in Istanbul. a questionnaire was used to collect data. 110 questionnaires were used, which collected 110 responses for a month. The results show that the brand name has a strong positive impact and an important relationship with consumer buying behavior.

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Metadata

Authors
Bulle, F.
Affiliations
Istanbul Commerce University (TR)
Corresponding author
Bulle, Fuad
Venue
SSRN Electronic Journal
Publisher
Elsevier BV
Published
2020
ISSN
1556-5068 (ISSN-L)
DOI
10.2139/ssrn.3660519
OpenAlex
W3195539681
Cited by
3
References
0
Citations by year
2026: 1 · 2024: 1 · 2023: 1
Type
posted content
Language
en
Open access
Locations
  • SSRN Electronic Journal (acceptedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
Keywords
brand names, consumer buying behavior, branded products, perceived product quality, price, marital status, Somali students, consumer behavior

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