A Study on the Benefits of Convenience Foods to Non-Working Women

Abstract

The last decade and half has seen a remarkable growth in the manufacture of convenience food industry in India and the non-working women are not left far behind in selecting such products for their family. She always ponders about the right kind of preparations that she needs to make for her family be it any time or any meal of the day. In this process she has to keep take the choices of her family members into account and try to strike a right equilibrium in her food preparation. This study aims at finding out about the use of convenience food by non-working women and of their need to choose, the type of convenience food they generally prefer and what benefits they see by using such a convenient products in their home. The primary data for this study has been collected through questionnaire from non-working women from different areas in Pune city and the same has been presented in graphical form for clear understanding while the secondary data has been collected through literature review of various research papers, articles and books. The non-working women are the forerunners to try out these convenience foods in their kitchens. This study has its focus to understand the benefits these working women would obtain through utilization of convenience foods.