Why Do People Shop?
Abstract
T HE field of consumer behavior has experienced a dynamic period of growth over the past 10 years. It is frequently overlooked, however, that this broad area consists of three distinct activities: shopping, buying, and consuming. Considerable progress has been achieved in identifying the behavioral dimensions of buying, and a number of theories of buying behavior have been postulated. However, less is known about the determinants of consuming and shopping which are also of substantial theoretical and man-
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Iranian consumers are still comfortable with the brick and mortar format because they appreciate the friendly approach of a salesman and the social element of shopping.
“because Iranian consumers are still comfortable with brick and mortar format as they appreciate friendly approach of salesman and social element of shopping, which has been found as important element in shopping (Tauber, 1972).”
From An Analysis of Factors Affecting on Online Shopping Behavior of Consumers (2012) · cites this paper as Tauber, 1972
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Rook, D. W. (1987) · Journal of Consumer Research · doi:10.1086/209105 · Cited by 2,110 · see citing works
Chiu, C., Wang, E. T. G., Fang, Y., & Huang, H. (2014) · Information Systems Journal · doi:10.1111/j.1365-2575.2012.00407.x · Cited by 1,332 · see citing works
Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1990) · Journal of Marketing · doi:10.1177/002224299005400305 · Cited by 1,054 · see citing works
Hassanein, K., & Head, M. (2007) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2006.11.018 · Cited by 986 · see citing works
Shiau, W.-L., & Luo, M. M. (2012) · Computers in Human Behavior · doi:10.1016/j.chb.2012.07.030 · Cited by 471 · see citing works
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Moshrefjavadi, M. H., Rezaie Dolatabadi, H., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. (2012) · International Journal of Marketing Studies · doi:10.5539/ijms.v4n5p81 · Cited by 383 · see citing works
“to let people cross the threshold and start buying because Iranian consumers are still comfortable with brick and mortar format as they appreciate friendly approach of salesman and social element of shopping, which has been found as important element in shopping (Tauber, 1972).”
BackgroundShopping and word-of-mouth intentions on social media
Mikalef, P., Giannakos, M., & Pateli, A. (2013) · Journal of theoretical and applied electronic commerce research · doi:10.4067/s0718-18762013000100003 · Cited by 265 · see citing works
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The thrill of victory: women and sport shopping.
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Optimal design of experiments to identify latent behavioral types
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- Authors
- Tauber, E. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1972-10
- Volume
- 36
- Issue
- 4
- Pages
- 46
- ISSN
- 0022-2429 (ISSN-L)
- OpenAlex
- W2028093376
- Cited by
- 1,066
- References
- 0
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 8 · 2023: 15 · 2022: 15 · 2021: 27 · 2020: 20 · 2019: 30 · 2018: 46 · 2017: 61 · 2016: 56 · 2015: 59 · 2014: 67 · 2013: 86 · 2012: 59
- FWCI
- 2.53
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- shopping behavior, consumer behavior
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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