The DOI matches its Crossref record.
Marketing in the Network Economy
Open accessAbstract
El volumen 5 No. 1 de la revista innova ITFIP da cuenta de los diferentes artículos científicos producto de proyectos de investigación enviados por autores nacionales e internacionales, dando a conocer diversas temáticas que tienen que ver con temas interdisciplinarios relacionados con las ciencias económicas, administrativas, contables, de educación y tecnológicas.
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Citations
Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Contextualization and value-in-context: How context frames exchange
Chandler, J. D., & Vargo, S. L. (2011) · Marketing Theory · doi:10.1177/1470593110393713 · Cited by 1,161
Closing the Marketing Capabilities Gap
Day, G. S. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.183 · Cited by 1,079
Ritter, T., & Gemünden, H. G. (2003) · Journal of Business Research · doi:10.1016/s0148-2963(01)00259-4 · Cited by 777
Chandler, J. D., & Lusch, R. F. (2015) · Journal of Service Research · doi:10.1177/1094670514537709 · Cited by 549
A Stakeholder-Unifying, Cocreation Philosophy for Marketing
Lusch, R. F., & Webster, F. E. (2011) · Journal of Macromarketing · doi:10.1177/0276146710397369 · Cited by 223
The consumer production journey: marketing to consumers as co-producers in the sharing economy
Dellaert, B. G. C. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-018-0607-4 · Cited by 224
Banner Advertisements through a New Lens
Dahlén, M. (2001) · Journal of Advertising Research · doi:10.2501/jar-41-4-23-30 · Cited by 156
(2010) · RePEc: Research Papers in Economics
Metadata
- Authors
- Achrol, R. S., & Kotler, P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1999
- Volume
- 63
- Pages
- 146
- ISSN
- 0022-2429 (ISSN-L)
- OpenAlex
- W2031114635
- Cited by
- 1,039
- References
- 0
- FWCI
- 87.51
- Type
- journal article
- Language
- en
- Open access
- green
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
