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New Product Diffusion Models in Marketing: A Review and Directions for Research
Abstract
Since the publication of the Bass model in 1969, research on the modeling of the diffusion of innovations has resulted in a body of literature consisting of several dozen articles, books, and assorted other publications. Attempts have been made to reexamine the structural and conceptual assumptions and estimation issues underlying the diffusion models of new product acceptance. The authors evaluate these developments for the past two decades. They conclude with a research agenda to make diffusion models theoretically more sound and practically more effective and realistic.
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Citations
Cited by
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Frambach, R. T., & Schillewaert, N. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(00)00152-1 · Cited by 1,270
Determining Uses and Gratifications for the Internet
Stafford, T. F., Stafford, M. R., & Schkade, L. L. (2004) · Decision Sciences · doi:10.1111/j.00117315.2004.02524.x · Cited by 1,010
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Metadata
- Authors
- Mahajan, V., Muller, E., & Bass, F. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publishing
- Published
- 1990-01-01
- Volume
- 54
- Issue
- 1
- Pages
- 1-1
- ISSN
- 0022-2429 (ISSN-L)
- OpenAlex
- W4237325787
- Cited by
- 915
- References
- 0
- FWCI
- 12.78
- Type
- journal article
- Language
- en
- Open access
- closed
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How to cite
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- CoChat. (2026). Citation check: New Product Diffusion Models in Marketing: A Review and Directions for Research. https://app.cochat.ai/papers/10.2307/1252170
- The paper
- Mahajan, V., Muller, E., & Bass, F. M. (1990). New Product Diffusion Models in Marketing: A Review and Directions for Research. Journal of Marketing. https://doi.org/10.2307/1252170
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
