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Cited by 685

The DOI matches its Crossref record; 59 of the 59 references it cites were found in a registry or an index.

The Responsive Voter: Campaign Information and the Dynamics of Candidate Evaluation

Lodge, Milton, Steenbergen, Marco R., Brau, Shawn·1995·American Political Science Review

Abstract

We find strong support for an on-line model of the candidate evaluation process that in contrast to memory-based models shows that citizens are responsive to campaign information, adjusting their overall evaluation of the candidates in response to their immediate assessment of campaign messages and events. Over time people forget most of the campaign information they are exposed to but are nonetheless able to later recollect their summary affective evaluation of candidates which they then use to inform their preferences and vote choice. These findings have substantive, methodological, and normative implications for the study of electoral behavior. Substantively, we show how campaign information affects voting behavior. Methodologically, we demonstrate the need to measure directly what campaign information people actually attend to over the course of a campaign and show that after controling for the individual's on-line assessment of campaign messages, National Election Study-type recall measures prove to be spurious as explanatory variables. Finally, we draw normative implications for democratic theory of on-line processing, concluding that citizens appear to be far more responsive to campaign messages than conventional recall models suggest.

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Metadata

Authors
Lodge, M., Steenbergen, M. R., & Brau, S.
Venue
American Political Science Review
Published
1995-06-01
Volume
89
Issue
2
Pages
309-326
ISSN
  • 0003-0554 (ISSN-L)
  • 1537-5943
OpenAlex
W2066093827
Cited by
685
References
59
FWCI
79.73
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Responsive Voter: Campaign Information and the Dynamics of Candidate Evaluation. https://app.cochat.ai/papers/10.2307/2082427
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Lodge, M., Steenbergen, M. R., & Brau, S. (1995). The Responsive Voter: Campaign Information and the Dynamics of Candidate Evaluation. American Political Science Review. https://doi.org/10.2307/2082427

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