The DOI matches its Crossref record.
Stage of the Product Life Cycle, Business Strategy, and Business Performance.
Abstract
This study empirically examines differences in strategic variables between stages of the product life cycle (PLC), as well as differences among the determinants of high performance across stages of the PLC. The results support the use of the PLC as a contingency variable during strategy formulation. Implications for increasing market share and ROI are discussed.
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Citations
Cited by
A conceptual model of service quality and its implications for future research
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985) · Journal of Marketing · doi:10.1177/002224298504900403 · Cited by 21,645
Eisenhardt, K. M., & Schoonhoven, C. B. (1996) · Organization Science · doi:10.1287/orsc.7.2.136 · Cited by 2,672
EDWARDS, J. R., & PARRY, M. E. (1993) · Academy of Management Journal · doi:10.2307/256822 · Cited by 1,534
NELSON, R. R., TODD, P. A., & WIXOM, B. H. (2005) · Journal of Management Information Systems · doi:10.1080/07421222.2005.11045823 · Cited by 998
Organizational impact of system quality, information quality, and service quality
Gorla, N., Somers, T. M., & Wong, B. (2010) · The Journal of Strategic Information Systems · doi:10.1016/j.jsis.2010.05.001 · Cited by 965
Metadata
- Authors
- Anderson, C. R., & Zeithaml, C. P.
- Venue
- Academy of Management Journal
- Publisher
- Academy of Management
- Published
- 1984-03-01
- Volume
- 27
- Issue
- 1
- Pages
- 5-24
- ISSN
- 0001-4273 (ISSN-L)
- 1948-0989
- OpenAlex
- W2042461458
- Cited by
- 608
- References
- 0
- FWCI
- 37.09
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Stage of the Product Life Cycle, Business Strategy, and Business Performance. https://app.cochat.ai/papers/10.2307/255954
- The paper
- Anderson, C. R., & Zeithaml, C. P. (1984). Stage of the Product Life Cycle, Business Strategy, and Business Performance. Academy of Management Journal. https://doi.org/10.2307/255954
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
