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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality

O'Reilly, Kenneth, Mendelberg, Tali·2002·The Journal of Southern History

Abstract

List of Illustrations vii List of Tables ix Preface xi PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS 1 Chapter 1. A Theory of Racial Appeals 3 Chapter 2. The Norm of Racial Inequality Electoral Strategy and Explicit Appeals 28 Chapter 3. The Norm of Racial Equality Electoral Strategy and Implicit Appeals 67 PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS 109 Chapter 4. The Political Psychology of Implicit Communication 111 Chapter 5. Crafting Conveying and Challenging Implicit Racial Appeals: Campaign Strategy and News Coverage 134 Chapter 6. The Impact of Implicit Messages 169 Chapter 7. Implicit Explicit and Counter-Stereotypical Messages: The Welfare Experiment 191 Chapter 8. Psychological Mechanisms: The Norms Experiment 209 PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS 237 Chapter 9. Implicit Communication beyond Race: Gender Sexual Orientation and Ethnicity 239 Chapter 10. Political Communication and Equality 268 References 277 Index 299

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Metadata

Authors
O'Reilly, K., & Mendelberg, T.
Venue
The Journal of Southern History
Publisher
JSTOR
Published
2002-11
Volume
68
Issue
4
Pages
1009
ISSN
0022-4642 (ISSN-L)
OpenAlex
W2007190116
Cited by
792
References
0
FWCI
82.56
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality. https://app.cochat.ai/papers/10.2307/3069857
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O'Reilly, K., & Mendelberg, T. (2002). The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality. The Journal of Southern History. https://doi.org/10.2307/3069857

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