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Cited by 770

The DOI matches its Crossref record; 59 of the 59 references it cites were found in a registry or an index.

Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns

VALENTINO, NICHOLAS A., HUTCHINGS, VINCENT L., WHITE, ISMAIL K.·2002·American Political Science Review
DOI 10.1017/s0003055402004240
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Abstract

Recent evidence suggests that elites can capitalize on preexisting linkages between issues and social groups to alter the criteria citizens use to make political decisions. In particular, studies have shown that subtle racial cues in campaign communications may activate racial attitudes, thereby altering the foundations of mass political decision making. However, the precise psychological mechanism by which such attitudes are activated has not been empirically demonstrated, and the range of implicit cues powerful enough to produce this effect is still unknown. In an experiment, we tested whether subtle racial cues embedded in political advertisements prime racial attitudes as predictors of candidate preference by making them more accessible in memory. Results show that a wide range of implicit race cues can prime racial attitudes and that cognitive accessibility mediates the effect. Furthermore, counter-stereotypic cues—especially those implying blacks are deserving of government resources—dampen racial priming, suggesting that the meaning drawn from the visual/narrative pairing in an advertisement, and not simply the presence of black images, triggers the effect.

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Metadata

Authors
VALENTINO, N. A., HUTCHINGS, V. L., & WHITE, I. K.
Venue
American Political Science Review
Publisher
Cambridge University Press (CUP)
Published
2002-03
Volume
96
Issue
1
Pages
75-90
ISSN
  • 0003-0554 (ISSN-L)
  • 1537-5943
DOI
10.1017/s0003055402004240
OpenAlex
W2126566434
Cited by
770
References
59
FWCI
70.48
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns. https://app.cochat.ai/papers/10.1017/s0003055402004240
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VALENTINO, N. A., HUTCHINGS, V. L., & WHITE, I. K. (2002). Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns. American Political Science Review. https://doi.org/10.1017/s0003055402004240

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