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The DOI matches its Crossref record; 41 of the 41 references it cites were found in a registry or an index.

Recruiting Strangers and Friends: Moral Shocks and Social Networks in Animal Rights and Anti-Nuclear Protests

Jasper, James M., Poulsen, Jane D.·1995·Social Problems

Abstract

Recent work on social movement recruitment emphasizes the importance of pre-existing social networks and underestimates that of cognitive cultural messages, which are sometimes transmitted across these networks, but at other times are broadcast to strangers. In the absence of networks, moral shocks may be necessary for recruiting strangers, and the most effective ones are conveyed by powerful condensing symbols. Even those researchers who have examined the “frames” necessary for recruitment have been unduly influenced by the social-network exemplar, overlooking broader cultural “themes” in society at large. Through surveys of animal rights and anti-nuclear protestors, we distinguish two mechanisms of recruitment to protest, one based primarily on appeals to new recruits, the other on activating existing networks. Fewer animal rights protestors rated family, friends, and previous activism in other causes as reasons for their animal rights participation; they were often recruited directly by moral shocks in the form of visual and verbal rhetoric.

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Metadata

Authors
Jasper, J. M., & Poulsen, J. D.
Venue
Social Problems
Published
1995-11
Volume
42
Issue
4
Pages
493-512
ISSN
  • 0037-7791 (ISSN-L)
  • 1533-8533
OpenAlex
W2089463556
Cited by
758
References
41
FWCI
16.51
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Recruiting Strangers and Friends: Moral Shocks and Social Networks in Animal Rights and Anti-Nuclear Protests. https://app.cochat.ai/papers/10.2307/3097043
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Jasper, J. M., & Poulsen, J. D. (1995). Recruiting Strangers and Friends: Moral Shocks and Social Networks in Animal Rights and Anti-Nuclear Protests. Social Problems. https://doi.org/10.2307/3097043

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