Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Cited by (1,007)

Items 301–400 of 1,007

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18. An Empirical Examination of Customer Perceptions of Mobile Advertising
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25. The Effectiveness of Information and Color in Yellow Pages Advertising
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26. Brand Familiarity as a Moderating Factor in the Ad and Brand Attitude Relationship and Advertising Appeals
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33. Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
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34. A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience
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36. Ethical Judgments of Political Television Commercials as Predictors of Attitude toward the Ad
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37. Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?
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39. Recruiting Highly Educated Graduates: A Study on the Relationship Between Recruitment Information Sources, the Theory of Planned Behavior, and Actual Job Pursuit
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42. Distinct pathways to persuasion: The role of affect in message‐framing effects
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43. Evoking the Imagination as a Strategy of Influence
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44. The Role of Figurative Complexity in the Comprehension and Appreciation of Advertisements
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47. Processes and effects of targeted online advertising among children
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48. Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action
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49. L'impact des réactions affectives induites par les messages publicitaires : Une analyse tenant compte de l'implication
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50. Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement
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53. Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising
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55. Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners
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56. The effects of empathy and persuasion of storytelling via tourism micro-movies on travel willingness
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57. Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis
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59. Living with Ambivalence
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60. Antecedents of internet acceptance and use as an information source by tourists
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61. A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement
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62. Transfer of brand knowledge in business‐to‐business markets: a qualitative study
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63. Is the Advertising Effect of Virtual Experience Always Better or Contingent on Different Travel Destinations?
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64. The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective
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68. A Cross Cultural Study of Antecedents of Purchase Intention for Sports Shoes in Korea and China
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69. Affective cues and brand‐extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad
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70. Brand Value in Social Interaction
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71. The impact of age on consumer attachment to celebrities and endorsed brand attachment
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72. The Impact of Islamic Banks’ Service Quality Perception on Jordanian Customers Loyalty
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77. Are nutrient-content claims always effective?
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78. Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects
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79. Individual and social determinants of winning bids in online auctions
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80. The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness
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81. The role of brand equity and face saving in Chinese luxury consumption
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82. Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim
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83. Tell it like it is: The effects of differing responses to negative online reviews
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84. Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand
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87. “I Want to Go There Too!” Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido’s DMO
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88. Consumer attitudes towards bloggers and paid blog advertisements: what’s new?
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89. How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender
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90. Apparel involvement and advertisement processing
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91. Effects of outdoor advertising: Does location matter?
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92. A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising
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97. E-mail advertising: A study of consumer attitude toward e-mail advertising among Indian users
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