Cited by 1,472Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Behavior and Marketing Influence

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Mitchell, Andrew A., Olson, Jerry C.·1981·Journal of Marketing Research

DOI 10.2307/3150973

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Abstract

Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand at...

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Authors: Mitchell, A. A., & Olson, J. C.
Affiliations: Carnegie Mellon University (US)
Pennsylvania State University (US)
Venue: Journal of Marketing Research
Publisher: JSTOR
Published: 1981-08
Volume: 18
Issue: 3
Pages: 318
ISSN: 0022-2437 (ISSN-L)
DOI: 10.2307/3150973
OpenAlex: W2328832051
Cited by: 1,472
References: 30
Citations by year: 2026: 6 · 2025: 10 · 2024: 13 · 2023: 11 · 2022: 12 · 2021: 57 · 2020: 56 · 2019: 71 · 2018: 89 · 2017: 93 · 2016: 79 · 2015: 85 · 2014: 92 · 2013: 73 · 2012: 68
FWCI: 57.07
Type: journal article
Language: en
Open access: closed
Locations: Journal of Marketing Research (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords: advertising effects, brand attitude, attitude formation, attitude change, mediation, consumer beliefs

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Abstract

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Integrity signals

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