The DOI matches its Crossref record; 52 of the 52 references it cites were found in a registry or an index.
Mail Surveys and Response Rates: A Literature Review
Abstract
A review of empirical studies concerned with increasing response rates to mail questionnaires reveals the limited evidence upon which most widely accepted techniques are based. The only techniques which seem to be consistently effective in increasing response rates ore followup letters and monetary incentives enclosed with the mail questionnaires.
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Citations
Cites
A Critical Comparison of Three Strategies of Collecting Data from Households
Hochstim, J. R. (1967) · Journal of the American Statistical Association · doi:10.1080/01621459.1967.10500909 · Cited by 418
Scott, C. (1961) · Journal of the Royal Statistical Society. Series A (General) · doi:10.2307/2984129 · Cited by 258
Marketing research: text and cases
(2002) · Choice Reviews Online · doi:10.5860/choice.39-6520 · Cited by 247
Methodological Bias in Public Opinion Surveys
Wiseman, F. (1972) · Public Opinion Quarterly · doi:10.1086/267981 · Cited by 154
Implications of Nonresponse for the Interpretation of Mail Questionnaire Data
Donald, M. N. (1960) · Public Opinion Quarterly · doi:10.1086/266934 · Cited by 133
Increasing Mail Questionnaire Response in Large Samples of the General Public
Dillman, D. A. (1972) · Public Opinion Quarterly · doi:10.1086/267997 · Cited by 129
Bills, D., & Erdos, P. L. (1977) · Contemporary Sociology A Journal of Reviews · doi:10.2307/2065364 · Cited by 116
Controlling Bias in Mail Questionnaires
Clausen, J. A., & Ford, R. N. (1947) · Journal of the American Statistical Association · doi:10.1080/01621459.1947.10501943 · Cited by 100
Deming, W. E. (1953) · Journal of the American Statistical Association · doi:10.1080/01621459.1953.10501197 · Cited by 89
Monetary Inducements and Mail Questionnaire Response
Wotruba, T. R. (1966) · Journal of Marketing Research · doi:10.1177/002224376600300410 · Cited by 86
Cited by
Estimating nonresponse bias in mail surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400320 · Cited by 10,390
Unpacking Organizational Ambidexterity: Dimensions, Contingencies, and Synergistic Effects
Cao, Q., Gedajlovic, E., & Zhang, H. (2009) · Organization Science · doi:10.1287/orsc.1090.0426 · Cited by 1,449
E-mail Survey Response Rates: A Review
Sheehan, K. B. (2006) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2001.tb00117.x · Cited by 1,441
The Design and Administration of Mail Surveys
Dillman, D. A. (1991) · Annual Review of Sociology · doi:10.1146/annurev.so.17.080191.001301 · Cited by 1,311
Family Involvement, Family Influence, and Family–Centered Non–Economic Goals in Small Firms
Chrisman, J. J., Chua, J. H., Pearson, A. W., & Barnett, T. (2012) · Entrepreneurship Theory and Practice · doi:10.1111/j.1540-6520.2010.00407.x · Cited by 1,248
Metadata
- Authors
- Kanuk, L., & Berenson, C.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1975-11
- Volume
- 12
- Issue
- 4
- Pages
- 440
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2326342926
- Cited by
- 855
- References
- 52
- FWCI
- 56.33
- Type
- journal article
- Language
- en
- Open access
- closed
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- Kanuk, L., & Berenson, C. (1975). Mail Surveys and Response Rates: A Literature Review. Journal of Marketing Research. https://doi.org/10.2307/3151093
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
