The DOI matches its Crossref record; 31 of the 31 references it cites were found in a registry or an index.
The Impact of Physically Attractive Models on Advertising Evaluations
Abstract
A considerable amount of social science research suggests an individual's initial perception of and reaction to another individual are affected by the physical attractiveness of the other person. The authors attempt to assess whether this general finding applies to people's perceptions of advertisements. Specifically, they assess the impact of attractiveness of male and female models on subjects’ evaluations of ads, and seek to determine whether the reactions depend on the sex of the ad reader or on the type of product being advertised.
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Citations
Cites
The processes of causal attribution.
Kelley, H. H. (1973) · American Psychologist · doi:10.1037/h0034225 · Cited by 4,025
Dion, K., Berscheid, E., & Walster, E. (1972) · Journal of Personality and Social Psychology · doi:10.1037/h0033731 · Cited by 3,865
From acts to dispositions the attribution process in person perception
Jones, E. E., & Davis, K. E. (1965) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60107-0 · Cited by 3,424
New directions in equity research.
Walster, E., Berscheid, E., & Walster, G. W. (1973) · Journal of Personality and Social Psychology · doi:10.1037/h0033967 · Cited by 1,649
The Impact of Television Advertising: Learning Without Involvement
Krugman, H. E. (1965) · Public Opinion Quarterly · doi:10.1086/267335 · Cited by 1,544
Importance of physical attractiveness in dating behavior.
Walster, E., Aronson, V., Abrahams, D., & Rottman, L. (1966) · Journal of Personality and Social Psychology · doi:10.1037/h0021188 · Cited by 847
Physical attractiveness and dating choice: A test of the matching hypothesis
Berscheid, E., Dion, K., Walster, E., & Walster, G. W. (1971) · Journal of Experimental Social Psychology · doi:10.1016/0022-1031(71)90065-5 · Cited by 553
Berscheid, E., & Walster, E. (1974) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60037-4 · Cited by 480
Beauty is talent: Task evaluation as a function of the performer's physical attractiveness.
Landy, D., & Sigall, H. (1974) · Journal of Personality and Social Psychology · doi:10.1037/h0036018 · Cited by 442
The Effect of Physical Attractiveness on Teacher Expectations
Clifford, M. M., & Walster, E. (1973) · Sociology of Education · doi:10.2307/2112099 · Cited by 423
Cited by
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
McCracken, G. (1989) · Journal of Consumer Research · doi:10.1086/209217 · Cited by 3,196
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
Kahle, L. R., & Homer, P. M. (1985) · Journal of Consumer Research · doi:10.1086/209029 · Cited by 1,315
Kamins, M. A. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673175 · Cited by 1,304
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000) · Journal of Advertising · doi:10.1080/00913367.2000.10673616 · Cited by 1,301
Metadata
- Authors
- Baker, M. J., & Churchill, G. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1977-11
- Volume
- 14
- Issue
- 4
- Pages
- 538-555
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2320938771
- Cited by
- 1,017
- References
- 31
- FWCI
- 4.65
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
