The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
Abstract
Scott B. MacKenzie, Richard J. Lutz, George E. Belch, The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations, Journal of Marketing Research, Vol. 23, No. 2 (May, 1986), pp. 130-143
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Citations
Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Effects of message repetition and position on cognitive response, recall, and persuasion.
Cacioppo, J. T., & Petty, R. E. (1979) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.37.1.97 · Cited by 813
On the Meaning of within-Factor Correlated Measurement Errors
Gerbing, D. W., & Anderson, J. C. (1984) · Journal of Consumer Research · doi:10.1086/208993 · Cited by 526
The relation of cognitive and memorial processes to persuasion in a simulated jury trial
Calder, B. J., Insko, C. A., & Yandell, B. (1974) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.1974.tb02808.x · Cited by 139
Cited by
MacKenzie, S. B., & Lutz, R. J. (1989) · Journal of Marketing · doi:10.2307/1251413 · Cited by 4,880
Self-citationThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
The Role of Emotions in Marketing
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399272005 · Cited by 3,349
Measuring the hedonic and utilitarian dimensions of consumer attitude
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003) · Journal of Marketing Research · doi:10.1509/jmkr.40.3.310.19238 · Cited by 2,151
Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
Shiv, B., & Fedorikhin, A. (1999) · Journal of Consumer Research · doi:10.1086/209563 · Cited by 2,044
Metadata
- Authors
- MacKenzie, S. B., Lutz, R. J., & Belch, G. E.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1986-05
- Volume
- 23
- Issue
- 2
- Pages
- 130
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2057172983
- Cited by
- 1,950
- References
- 4
- FWCI
- 50.86
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
