The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Importance of the Brand in Brand Extension
Abstract
Recent research has identified two factors that influence consumer perceptions of a brand extension: brand affect and the similarity between the original and extension product categories. However, ...
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Citations
Cites
Barsalou, L. W. (1983) · Memory & Cognition · doi:10.3758/bf03196968 · Cited by 1,879
Cited by
Measuring Attitude toward the Brand and Purchase Intentions
Spears, N., & Singh, S. N. (2004) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2004.10505164 · Cited by 1,812
Measuring customer‐based brand equity
Lassar, W., Mittal, B., & Sharma, A. (1995) · Journal of Consumer Marketing · doi:10.1108/07363769510095270 · Cited by 1,379
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2009.07.002 · Cited by 1,040
Berens, G., van Riel, C. B. M., & van Bruggen, G. H. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.3.35.66357 · Cited by 744
When Will a Brand Scandal Spill Over, and how Should Competitors Respond?
Roehm, M. L., & Tybout, A. M. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.366 · Cited by 380
Metadata
- Authors
- Broniarczyk, S. M., & Alba, J. W.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1994-05
- Volume
- 31
- Issue
- 2
- Pages
- 214
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2327973342
- Cited by
- 802
- References
- 1
- FWCI
- 27.48
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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- CoChat. (2026). Citation check: The Importance of the Brand in Brand Extension. https://app.cochat.ai/papers/10.2307/3152195
- The paper
- Broniarczyk, S. M., & Alba, J. W. (1994). The Importance of the Brand in Brand Extension. Journal of Marketing Research. https://doi.org/10.2307/3152195
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
