Exploring University Students Perceptions of Generative Artificial Intelligence in Education
Open accessAbstract
Artificial intelligence, the latest chapter of the technological revolution, has a tremendous potential to change every area of our lives.This article has focused on a specific form of artificial intelligence, namely generative intelligence, which facilitates the generation of content in all its forms (text, image, video, audio, programming codes, etc.).Thus, generative artificial intelligence has a crucial role in education, allowing for the personalisation of educational content and facilitating the learning process.In the beginning, the paper has highlighted conceptual delimitations regarding artificial intelligence and its applications in education, along with advantages and limitations, highlighting that the adoption of generative artificial intelligence solutions, such as ChatGPT, in higher education in economics has been relatively underexplored in the literature.In order to cover these gaps identified in the literature, have been presented, in the second part of the paper, the methodology and results of an exploratory research, conducted on a sample of 364 undergraduate and master's students at the Faculty of Business and Tourism within the Bucharest University of Economic Studies.The research has provided insight into the perception of Business Administration students regarding these applications.The results indicated a high level of awareness and interest in content generation models and highlighted that users with favourable perceptions regarding the quality of content generated by such applications tend to believe that their integration into academic endeavours can foster creativity and enhance employment prospects.
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AI-generated content facilitates cheating and undermines the learning process.
“Concerns about AI-generated content facilitating cheating and undermining the learning process are highlighted by T , al ă et al. [30], who emphasize the need for explicit guidelines to prevent plagiarism and maintain academic integrity.”
From Generative AI and Academic Integrity in Higher Education: A Systematic Review and Research Agenda (2025) · cites this paper as [30]
Section 1.2 raises concerns about cheating, and section 1.3 says relying solely on ChatGPT could inhibit critical thinking and delay learning development. The discussion on p. 78 addresses plagiarism and proper citation, while the Conclusions call for careful management of academic ethics. The paper does not explicitly call for guidelines to prevent plagiarism, so that part of the attribution goes beyond the source. (LLM, conf=0.84)
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Research works printed but not linked: 8
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- Authors
- Bucharest University of Economic Studies, tala, M. L., Muller, C. N., Hochschule Fresenius, B., Nastase, I. A., Bucharest University of Economic Studies, State, O., Bucharest University of Economic Studies, Gheorghe, G., & Bucharest University of Economic Studies
- Affiliations
- Hochschule Fresenius (DE)
- ORCID
- State, Olimpia
- Venue
- Amfiteatru Economic
- Published
- 2024-02
- Volume
- 26
- Issue
- 65
- Pages
- 71
- ISSN
- 1582-9146 (ISSN-L)
- 2247-9104
- OpenAlex
- W4391942081
- Cited by
- 42
- References
- 0
- Citations by year
- 2026: 12 · 2025: 24 · 2024: 6
- FWCI
- 15.79
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- cc-by
- Locations
- Amfiteatru Economic (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- Econstor (Econstor) (submittedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Physical Sciences › Computer Science › Information Systems › Artificial Intelligence in Education
- Health Sciences › Medicine › Health Informatics › Artificial Intelligence in Healthcare and Education
- Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
- Keywords
- generative AI, ChatGPT, university students' perceptions, higher education, economics students, business administration students, content creation, artificial intelligence in education, student awareness, creativity, employment prospects
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