The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Selecting Celebrity Endorsers: The Practitioner’s Perspective
Abstract
ABSTRACT Although a number of scholars have investigated effective celebrity endorser characteristics with consumer samples using experimental methods, there is only one study by Miciak and Shanklin (1994) that explored the point of view of practitioners who are responsible for the selection of celebrities. This paper investigates British advertising agency managers9 consideration of important celebrity characteristics when selecting an endorser and these factors9 importance according to product types. The research findings validate much of the consumer-based research in that managers consider a range of criteria when choosing celebrity endorsers and indicate that the importance of the criteria depends on the product type.
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Citations
Cites
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543
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Song, S. W., & Shin, M. (2024) · International Journal of Human–Computer Interaction · doi:10.1080/10447318.2022.2121038 · Cited by 244
Star power: the evolution of celebrity endorsement research
Yang, W. (2018) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2016-0543 · Cited by 123
Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature
Khan, A., Sabir, R. I., Majid, M. B., Javaid, M. U., Anwar ul Haq, M., & Mehmood, H. (2022) · Journal of Cosmetic Dermatology · doi:10.1111/jocd.14903 · Cited by 10
Metadata
- Authors
- Erdogan, B. Z., Baker, M. J., & Tagg, S.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 2001-05
- Volume
- 41
- Issue
- 3
- Pages
- 39-48
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W2225901856
- Cited by
- 562
- References
- 2
- FWCI
- 13.90
- Type
- journal article
- Language
- en
- Open access
- closed
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- Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting Celebrity Endorsers: The Practitioner’s Perspective. Journal of Advertising Research. https://doi.org/10.2501/jar-41-3-39-48
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
