#StayWoke: The Language and Literacies of the #BlackLivesMatter Movement
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This paper examines the language, literacies, communicative, and rhetorical practices of the Black Lives Matter (BLM) movement. The work pays attention to the communication practices of the BLM and Hip Hop generation in its extension of Black and African American language traditions and prior liberation movements in their unapologetic performance of Black chants, Black grammar, phonology, vocabulary, Black fashion and music, to die-ins, hands-up, and the technologization of the movement through social media, Black Twitter, hashtags, and memes. The language and literacies of the Black Lives Matter movement represent diverse identities within Black community, vernacular associated with various economic and educational classes, diaspora, culturally rooted, Hip Hop generations, cis-gendered women, men, as well as LGBTQ and gender non-conforming. In this way, the language and literacies of BLM promote the value of ALL Black lives.
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The 'woke' message first launched on social media after the 2012 killing of Martin by Zimmerman, accelerated by the 2014 killing of Michael Brown in Ferguson, Missouri, and crystallized in mainstream discourses in 2020 with the killings of Breonna Taylor in Louisville, Kentucky, and George Floyd in Minneapolis, Minnesota.
“The message first launched on social media after the 2012 killing of Martin by Zimmerman, then, it accelerated by the 2014 killing of Michael Brown in Ferguson, Missouri, and it crystallized in mainstream discourses in 2020 with the killings of Breonna Taylor in Louisville, Kentucky, and George Floyd in Minneapolis, Minnesota (Goodwin et al., 2001;Richardson & Ragland, 2018;Rahman, 2021).”
From The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue (2023) · cites this paper as Richardson & Ragland, 2018
In the 21st century, 'woke' regained strength as a term to articulate the passions of an enlightened movement focused on ending police/state brutality against Black and Brown people.
“The 21 st century sees”
From The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue (2023) · cites this paper as Richardson & Ragland, 2018
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- Authors
- Richardson, E., & Ragland, A.
- Affiliations
- The Ohio State University (US)
- Venue
- Community Literacy Journal
- Publisher
- Florida International University
- Published
- 2018
- Volume
- 12
- Issue
- 2
- ISSN
- 1555-9734 (ISSN-L)
- OpenAlex
- W4254363560
- Cited by
- 23
- References
- 23
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 11 · 2023: 1 · 2022: 4 · 2021: 3
- FWCI
- 5.14
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Community Literacy Journal (publishedVersion)
- Florida International University Digital Commons (Florida International University) (submittedVersion)
- Topics
- Social Sciences › Arts and Humanities › Philosophy › Rhetoric and Communication Studies
- Social Sciences › Sociology and Political Science › Race, History, and American Society
- Social Sciences › Linguistics and Language › Linguistic Variation and Morphology
- Keywords
- Black Lives Matter, Black language, African American English, hip-hop culture, social media activism, hashtags, Black Twitter, memes, Black fashion, Black music, vernacular language, liberation movements, Black identity, race and gender
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