Digital Business Development Strategy in Indonesia
Open accessAbstract
This article describes the digital business development strategy in Indonesia. Its background reflects the economic shift towards the increasingly dominant digital era in Indonesia. The research aims to deepen the understanding of how organizations and companies in Indonesia adopt digital business development strategies. The research method employed is qualitative research, through in-depth interviews and content analysis of various organizations. The results of this study reveal various approaches used by organizations in Indonesia in facing the challenges and opportunities of digital business, as well as the key factors influencing the success of these strategies. This research provides valuable insights for practitioners and decision-makers in developing digital business strategies in Indonesia.
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This capability underpins the development of innovative products and processes that are closely aligned with evolving market demands.
“This capability underpins the development of innovative products and processes that are closely aligned with evolving market demands (Sarwani, 2023).”
From Artificial Intelligence Adoption for Sustainable Development in SMEs: Challenges, Strategic Pathways, and Lessons for Developing Economies (2026) · cites this paper as Sarwani, 2023
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Holland, J. (2026) · International Journal of Sustainability in Business and Economics · doi:10.51137/wrp.ijsbe.502 · Cited by 5 · see citing works
- Authors
- Sarwani, S.
- Affiliations
- Universitas Pamulang (ID)
- Corresponding author
- Sarwani, Sarwani
- ORCID
- Sarwani, Sarwani
- Venue
- PINISI Discretion Review
- Publisher
- Universitas Negeri Makassar
- Published
- 2023-03-31
- Volume
- 6
- Issue
- 2
- Pages
- 457
- ISSN
- 2580-1309 (ISSN-L)
- 2580-1317
- OpenAlex
- W4411313057
- Cited by
- 1
- References
- 0
- Citations by year
- 2026: 1
- FWCI
- 0.24
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- Locations
- PINISI Discretion Review (publishedVersion, cc-by-nd)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
- Social Sciences › Demography › SMEs Development and Digital Marketing
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- digital business development, digital business strategy, digital transformation, organizational strategy, digital economy, Indonesian companies
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