Evaluative Criteria of Denim Jeans: A Cross-national Study of Functional and Aesthetic Aspects
Abstract
The purpose of this study is to explore and investigate the functional and aesthetic attributes of denim jeans and the perceptions and behaviours generated within the youth market. In order to understand the varied considerations a consumer makes in her purchasing decisions, and within a cross-national context, the countries of China and Canada were selected for the current study. The sample consisted of 247 Chinese women and 380 Canadian women. The results indicate that Chinese respondents were more concerned with the functional characteristics of denim jeans, whereas their Canadian counterparts focused heavily on their aesthetic appeal. It is also evident that social conformity played a significant role in the consumption of denim jeans among the Chinese, while self-expression/personal enhancement was more important to the Canadian consumers. The findings of this study provide insight and implications for fashion practitioners on future product design and development, and further research on this topic is recommended.
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Clothing is mostly consumed conspicuously, as these products are on public display when in use.
“Since conspicuous motives may drive consumers to choose green products over non-green alternatives, this may especially be the case for fashion products, because clothing-by its nature-is mostly consumed conspicuously, as these products are on public display when in use.Clothing has been shown to function as a conspicuous symbol (Lewis & Moital, 2016;Rahman et al., 2010;Woodside, 2012).”
From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Rahman et al., 2010
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The self and social behavior in differing cultural contexts.
Triandis, H. C. (1989) · Psychological Review · doi:10.1037/0033-295x.96.3.506 · Cited by 5,019 · see citing works
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Sustainable clothing: Why conspicuous consumption and greenwashing matter
Apaolaza, V., Policarpo, M. C., Hartmann, P., Paredes, M. R., & D'Souza, C. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3335 · Cited by 92 · see citing works
- Authors
- Rahman, O., Jiang, Y., & Liu, W.-S.
- Affiliations
- Toronto Metropolitan University (CA)
- Zhejiang Sci-Tech University, China
- Hong Kong Polytechnic University (HK)
- Corresponding author
- Rahman, Osmud
- Liu, Wing-sun
- Venue
- The Design Journal
- Publisher
- Informa UK Limited
- Published
- 2010-11
- Volume
- 13
- Issue
- 3
- Pages
- 291-311
- ISSN
- 1460-6925 (ISSN-L)
- 1756-3062
- OpenAlex
- W2044731821
- Cited by
- 73
- References
- 1
- Citations by year
- 2026: 2 · 2024: 1 · 2023: 7 · 2022: 26 · 2021: 9 · 2020: 3 · 2019: 4 · 2018: 4 · 2017: 3 · 2016: 6 · 2015: 2 · 2013: 4 · 2012: 2
- FWCI
- 5.70
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Design Journal (publishedVersion)
- PolyU Institutional Research Archive (Hong Kong Polytechnic University) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Social Sciences › Arts and Humanities › Museology › Fashion and Cultural Textiles
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- jeans, consumer perception, functional properties, aesthetic appeal, youth market, cross-cultural consumer behavior, conformity, self-expression, fashion consumption, Chinese women, Canadian women, product design
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