The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Measuring Trust In Advertising
Abstract
Despite extensive interdisciplinary research, trust has been the subject of little systematic study in advertising, though investigations have incorporated and measured the construct. This study was conducted to develop a reliable and valid measure of the trust-in-advertising construct, using a three-stage, nine-step research design. The design produced the ADTRUST Scale, a 20-item Likert-formatted measure, and revealed that trust in advertising is a multidimensional construct (i.e., it has cognitive, affective, and behavioral dimensions) with four distinct factors: reliability, usefulness, affect, and willingness to rely on. The ADTRUST Scale sufficiently represents the four trust factors; exhibits high reliability and concurrent, convergent, discriminant, and nomological validity; and reflects a combination of (1) consumer perception of reliability and usefulness of advertising, (2) consumer affect toward advertising, and (3) consumer willingness to rely on advertising for decision making. The operational and practical significance of the results are discussed and suggestions for future research are presented.
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Citations
Cites
The commitment-trust theory of relationship marketing
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BackgroundDevelopment of a Scale to Measure Consumer Skepticism Toward Advertising
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“Respondents were asked to answer a set of nine, seven-point Likert statements adopted from Obermiller and Spangenberg (1998) and a set of 10 seven-point semantic differential scales adapted from Beltramini and Evans (1985).”
BackgroundMethodInfluential
Cited by
Lou, C., & Yuan, S. (2019) · Journal of Interactive Advertising · doi:10.1080/15252019.2018.1533501 · Cited by 2,795
Against the Green: A Multi-method Examination of the Barriers to Green Consumption
Gleim, M. R., Smith, J. S., Andrews, D., & Cronin, J. J. (2013) · Journal of Retailing · doi:10.1016/j.jretai.2012.10.001 · Cited by 1,048
Chi, H.-H. (2011) · Journal of Interactive Advertising · doi:10.1080/15252019.2011.10722190 · Cited by 294
The effect of social presence and chatbot errors on trust
Toader, D.-C., Boca, G., Toader, R., Măcelaru, M., Toader, C., Ighian, D., & Rădulescu, A. T. (2019) · Sustainability · doi:10.3390/su12010256 · Cited by 233
Lee, J.-G., Kim, K. J., Lee, S., & Shin, D.-H. (2015) · International Journal of Human–Computer Interaction · doi:10.1080/10447318.2015.1070547 · Cited by 220
Sundar, S. S., Molina, M. D., & Cho, E. (2021) · Journal of Computer-Mediated Communication · doi:10.1093/jcmc/zmab010 · Cited by 212
Molina, M. D., & Sundar, S. S. (2024) · New Media & Society · doi:10.1177/14614448221103534 · Cited by 124
Chen, K., Lin, J. (., & Shan, Y. (2021) · Journal of Consumer Behaviour · doi:10.1002/cb.1945 · Cited by 85
One AI Does Not Fit All: A Cluster Analysis of the Laypeople’s Perception of AI Roles
Kim, T., Molina, M. D., Rheu, M. (., Zhan, E. S., & Peng, W. (2023) · Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems · doi:10.1145/3544548.3581340 · Cited by 68
Roy, A., Huh, J., Pfeuffer, A., & Srivastava, J. (2017) · Journal of Advertising · doi:10.1080/00913367.2017.1297272 · Cited by 41
Chen, C., Lee, S., Jang, E., & Sundar, S. S. (2024) · Proceedings of the Second International Symposium on Trustworthy Autonomous Systems · doi:10.1145/3686038.3686060 · Cited by 21
Metadata
- Authors
- Soh, H., Reid, L. N., & King, K. W.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2009-07
- Volume
- 38
- Issue
- 2
- Pages
- 83-104
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2058911366
- Cited by
- 250
- References
- 9
- FWCI
- 15.60
- Type
- journal article
- Language
- en
- Open access
- closed
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