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The challenges of public sector communication in the face of the pandemic crisis: professional roles, competencies and platformization1
Abstract
The pandemic crisis has led to a renew centrality of public sector communica-tion in a hybrid and convergent media ecosystems aiming at (re)building relation-ships based on trust between institutions and citizens. This contribution reflects on the strengths and fragility of the Italian public communication in the face of the pandemic, considering regulatory processes and paths of professionalization. It focuses also on the challenges of social media use in public sector, suggesting a critical approach towards the platformization of the public sector communication activities. The last part of this manuscript presents the different articles that com-pose the special issue.
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“In this regard, digital platforms can also create inequalities and pose vulnerabilities for public communication when communicators fail to comprehend the complexities and potential issues associated with their superficial application or inaccurate use (Ducci & Lovari, 2021).”
From Exploring the Challenges of Generative AI on Public Sector Communication in Europe (2025) · cites this paper as Ducci & Lovari, 2021
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“This hybrid role underscores the necessity for communicators to adapt and integrate diverse communication tools and platforms, maintaining the essence of traditional media while embracing the new possibilities offered by digital advancements (Ducci & Lovari, 2021).”
From Exploring the Challenges of Generative AI on Public Sector Communication in Europe (2025) · cites this paper as Ducci & Lovari, 2021
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“Nowadays, public communicators are evolving into centaur communicators, hybrid figures competent at navigating between analog and digital environments.”
From Exploring the Challenges of Generative AI on Public Sector Communication in Europe (2025) · cites this paper as Ducci & Lovari, 2021
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Research works printed but not linked: 21
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Cited by
Exploring the Challenges of Generative AI on Public Sector Communication in Europe
Lovari, A., & De Rosa, F. (2025) · Media and Communication · doi:10.17645/mac.9644 · Cited by 22
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Metadata
- Authors
- Ducci, G., & Lovari, A.
- Venue
- SOCIOLOGIA DELLA COMUNICAZIONE
- Publisher
- Franco Angeli
- Published
- 2021-07
- Issue
- 61
- Pages
- 9-19
- ISSN
- 1121-1733
- 1972-4926
- Cited by
- 3
- References
- 0
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