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Cited by 631

The DOI matches its Crossref record; 44 of the 44 references it cites were found in a registry or an index.

Media Bias and Reputation

Open access
Gentzkow, Matthew, Shapiro, Jesse·2005·National Bureau of Economic Research
DOI 10.3386/w11664
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Abstract

A Bayesian consumer who is uncertain about the quality of an information source will infer that the source is of higher quality when its reports conform to the consumer's prior expectations.We use this fact to build a model of media bias in which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality.Bias emerges in our model even though it can make all market participants worse off.The model predicts that bias will be less severe when consumers receive independent evidence on the true state of the world, and that competition between independently owned news outlets can reduce bias.We present a variety of empirical evidence consistent with these predictions.

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Metadata

Authors
Gentzkow, M., & Shapiro, J.
Venue
National Bureau of Economic Research
Publisher
National Bureau of Economic Research
Published
2005-10
DOI
10.3386/w11664
OpenAlex
W3125112043
Cited by
631
References
44
Type
report
Language
en
Open access
green

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CoChat. (2026). Citation check: Media Bias and Reputation. https://app.cochat.ai/papers/10.3386/w11664
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Gentzkow, M., & Shapiro, J. (2005). Media Bias and Reputation. National Bureau of Economic Research. https://doi.org/10.3386/w11664

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