The DOI matches its Crossref record; 32 of the 32 references it cites were found in a registry or an index.
Experience Design, Virtual Reality and Media Hybridization for the Digital Communication Inside Museums
Abstract
Experience design, both in real and in virtual museums, is very complex to be planned, even more when digital contents are juxtaposed to real collections. Researchers in this field, curators, creatives and software developers must work together in order to evolve towards a more efficient interconnection among visitors, collections and digital applications. This paper deals with such an interconnection, providing a theoretical background and practical guidelines, on the basis of museum studies and of the author’s research experience in this domain, supported by the results of surveys carried out on European museums visitors dealing with digital technologies. Media hybridization has a long and evolving tradition and it can contribute to transmit culture in engaging way to the public, respecting the scientific plausibility of contents. The choice of narrative structures and styles, as well as of interaction paradigms and technologies, is deeply conditioned by a series of factors that will be examined in detail. A general “direction” is needed to arouse in the visitor a feeling of confidence and trust, expectation and discovery that makes him/her feel at the center of an emotional and creative experience, of a progressive appropriation of meaning. Various typologies of experiences will be discussed and compared.
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“Case studies of digital initiatives further underscore the importance of collaboration and communication across functional groups (Cachia, 2014;Petrelli et al., 2016;Pietroni, 2019), suggesting that institutional change depends as much on cultural negotiation as on technical innovation.”
From From platform governance to institutional practice: Experimentation, misalignment, and contingent adoption of Google Arts & Culture (2025) · cites this paper as Pietroni, 2019
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“Ultimately, it was internal dynamics, more than the affordances of GA&C itself, that most profoundly shaped how institutions engaged with the platform, echoing previous findings that successful digital initiatives in museums hinge as much on organizational conditions as on technical capacity (Cachia, 2014;Petrelli et al., 2016;Pietroni, 2019).”
From From platform governance to institutional practice: Experimentation, misalignment, and contingent adoption of Google Arts & Culture (2025) · cites this paper as Pietroni, 2019
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Cites
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Understanding, scoping and defining user experience: a survey approach
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Hooper-Greenhill, E. (2007) · Routledge eBooks · doi:10.4324/9780203937525 · Cited by 398
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Cited by
Cao, T. L. (2025) · Platforms & Society · doi:10.1177/29768624251349092 · Cited by 5
Metadata
- Authors
- Pietroni, E.
- Affiliations
- CNR, Department of Human and Social Science and Cultural Heritage (DSU), Institute of Sciences for Cultural Heritage (CNR ISPC), 00015 Rome, Italy
- Venue
- Applied System Innovation
- Publisher
- MDPI AG
- Published
- 2019-10-30
- Volume
- 2
- Issue
- 4
- Pages
- 35
- ISSN
- 2571-5577
- Cited by
- 49
- References
- 32
- Language
- en
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