The DOI matches its Crossref record; 105 of the 105 references it cites were found in a registry or an index.
Effect of Consumption Value on Consumer Willingness to Consume GM Food: A Post-COVID-19 Analysis
Open accessAbstract
In this research, we debate the critical challenges posed by the COVID-19 pandemic such as food scarcity, by examining the influence of consumption values on consumers' willingness to consume genetically modified (GM) food in the presence of consumer food attitudes, animosity, and ethnocentrism, which could be the one possible option to deal with the food scarcity problem. The proposed relationship could help to understand the complex societal problem of food scarcity and import dependency in the food sector before and after the crisis. Therefore, based on the theory of consumption values, we investigated government actions, consumer attitudes, and their willingness to consume GM food through 1340 valid USA responses and 1065 Chinese responses. We observed that COVID-19 doubled the number of malnourished people in 2020 relative to 2019, while consumption values, to some extent, changed consumer food attitudes and were inclined toward other food alternatives such as GM food regardless of governmental support for GM food in both USA and China. Moreover, this research enables governments, policymakers, market practitioners, and other stakeholders to use the COVID-19 crisis as an opportunity to negotiate with other countries to share their food technology along with imports.
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“with heightened health consciousness emerging as a key driver of purchase decisions [1,2,3,4,5,6]”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [3]
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Metadata
- Authors
- Ghufran, M., Ashraf, J., Ali, S., Xiaobao, P., & Aldieri, L.
- Affiliations
- University of Salerno (IT)
- University of Science and Technology of China (CN)
- School of Public Affairs, University of Science and Technology of China (USTC), Hefei 230026, China
- Corresponding author
- Ali, Sumran
- Venue
- Foods
- Publisher
- MDPI AG
- Published
- 2022-09-19
- Volume
- 11
- Issue
- 18
- Pages
- 2918
- ISSN
- 2304-8158 (ISSN-L)
- PMC
- PMC9498517
- OpenAlex
- W4296463489
- Cited by
- 24
- References
- 104
- Citations by year
- 2026: 7 · 2025: 6 · 2024: 5 · 2023: 5 · 2022: 1
- FWCI
- 2.34
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Foods (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Genetically Modified Organisms Research
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- genetically modified foods, willingness to consume, consumption values, COVID-19 pandemic, food shortages, enmity, ethnocentrism, food import dependence, malnutrition, China–United States comparison
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