The Psychological Causes of Panic Buying Following a Health Crisis
Open accessAbstract
Attributed to the recent COVID-19 pandemic, panic buying is now a frequent occurrence in many countries, leading to stockouts and supply chain disruptions. Consequently, it has received much attention from academics and the retail industry. The aim of this study is to review, identify, and synthesise the psychological causes of panic buying, which is a relatively new and unexplored area in consumer behaviour research. A systematic review of the related literature is conducted. The review suggests that panic buying is influenced by (1) individuals’ perception of the threat of the health crisis and scarcity of products; (2) fear of the unknown, which is caused by negative emotions and uncertainty; (3) coping behaviour, which views panic buying as a venue to relieve anxiety and regain control over the crisis; and (4) social psychological factors, which account for the influence of the social network of an individual. This study contributes to the literature by consolidating the scarce and scattered research on the causes of panic buying, drawing greater theoretical insights into each cause and also offers some implications for health professionals, policy makers, and retailers on implementing appropriate policies and strategies to manage panic buying. Recommendations for future research are also provided.
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Perceived scarcity seems to be most uniquely associated with panic buying, especially when compared to other constructs such as selfishness or intolerance of uncertainty.
“our results suggest that perceived scarcity seems to be most uniquely associated with panic buying, especially when compared to other con structs such as selfishness or intolerance of uncertainty.”
From Why did all the toilet paper disappear? Distinguishing between panic buying and hoarding during COVID-19 (2021) · cites this paper as Yuen et al., 2020
Section 3.1 (page not provided) says perceived scarcity can motivate panic buying. Section 3 discusses several other causes, but does not establish that scarcity has a stronger unique association than selfishness or intolerance of uncertainty. The citing sentence describes that comparison as its authors’ own result, not a finding of this review. (LLM, conf=0.86)
Experimental — accuracy not yet measuredPrevious research suggests that panic buying is an acute response which subsides after a disaster.
“Therefore, our findings are consistent with previous research which suggests that panic buying is an acute response which subsides after a disaster (Yuen et al., 2020), while hoarding tends to be a chronic problem (Tolin et al., 2010).”
From Why did all the toilet paper disappear? Distinguishing between panic buying and hoarding during COVID-19 (2021) · cites this paper as Yuen et al., 2020
The Introduction describes panic buying as a response to disasters and calls the associated demand a “sporadic surge,” supporting its characterization as an acute response. It does not say that panic buying subsides after a disaster; the paper's definition expressly allows it to occur after one. (LLM, conf=0.83)
Experimental — accuracy not yet measuredThe degree to which an individual perceives the threat or scarcity of a product is an important determinant of panic buying behaviour.
“The degree to which an individual perceives the threat or scarcity of a product is an important determinant of panic buying behaviour (Yuen et al., 2020).”
From Why did all the toilet paper disappear? Distinguishing between panic buying and hoarding during COVID-19 (2021) · cites this paper as Yuen et al., 2020
The degree to which an individual feels they can manage a threat may influence panic buying behaviour.
“the degree to which an individual feels they can manage the threat may also influence panic buying behaviour (Arafat et al., 2020; Yuen et al., 2020).”
From Why did all the toilet paper disappear? Distinguishing between panic buying and hoarding during COVID-19 (2021) · cites this paper as Yuen et al., 2020
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Background
- Authors
- Yuen, K. F., Wang, X., Ma, F., & Li, K. X.
- Affiliations
- Nanyang Technological University (SG)
- Chang'an University (CN)
- Zhejiang University (CN)
- Corresponding author
- Wang, Xueqin
- Venue
- International Journal of Environmental Research and Public Health
- Publisher
- MDPI AG
- Published
- 2020-05-18
- Volume
- 17
- Issue
- 10
- Pages
- 3513
- ISSN
- 1660-4601 (ISSN-L)
- PMC
- PMC7277661
- OpenAlex
- W3024934549
- Cited by
- 514
- References
- 35
- Citations by year
- 2026: 29 · 2025: 28 · 2024: 59 · 2023: 91 · 2022: 140 · 2021: 127 · 2020: 39
- FWCI
- 16.16
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- International Journal of Environmental Research and Public Health (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- DR-NTU (Nanyang Technological University) (submittedVersion, cc-by)
- Funders
- Nanyang Technological University
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › COVID-19 Pandemic Impacts
- Social Sciences › Psychology › Clinical Psychology › COVID-19 and Mental Health
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Keywords
- panic buying, COVID-19 pandemic, consumer behavior, psychological causes, threat perception, fear of the unknown, uncertainty, coping behaviour, anxiety, social influence, social networks, stockouts, supply chain disruption, retail policy
- MeSH terms
- Betacoronavirus, COVID-19, SARS-CoV-2, Adaptation, Psychological, Anxiety, Consumer Behavior, Fear, Humans, Panic, Pneumonia, Viral, Coronavirus Infections, Uncertainty, Pandemics
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